When we are talking about cricket a "Cut" would refer to a shot being played by the batsman. We too are talking about "Cuts" during cricket matches but of a different kind. We are talking about 'Cut advertisements during telecast of cut matches'. Cut ads are TV commercials, which are not fully aired by broadcasters, as they have to fulfill their responsibility of bringing to the people “LIVE” telecast match/other events.

Cut ads are usually high during Live telecast of sporting events like cricket matches. This therefore, is an issue which has to be handled carefully by the broadcasters. We at AdEx India have been monitoring these Cut ads for the three recent cricket series featuring India. The below table shows the percentage of Cut Ads for the matches in which India played.