30 Dec 2002 Volume: 4 Issue :6



















Todays Newsbreakers India
TAM Adex Analysis
Ad size 'Fat is out, thin is in' - indiantelevision.com TAM Adex analysis
Indiantelevision.com and TAM Adex collaborate to present the first report that throws light on the duration of ads on TV and in print in an era of shrinking ad budgets... More


World Cup Special
"Primetime viewing will not be affected by the World Cup cricket 2003"
Lodestar Media executive director Shashi Sinha... More


"Channel surfing will continue despite the cricketing World Cup!"

Initiative Media president Ashish Bhasin... More


Media Advertising & Marketing watch
World Cup: Merchandise flood, come the New Year
Many companies are gearing up to flood the market with World Cup cricket merchandise such as T-shirts, caps, cassettes and accessoriesr... More

BPL, Limca Book of Records tie-up for yearend chain messaging contest BPL Mobile, is launching a SMS chain messaging game during the New Year for their existing large subscriber base. The game, will ensure an entry to the Limca Book of Records-2004 for the longest chain message ... More


Inside Dope, indiantelevision's private eye, is on the prowl, for the media buzz and prattle around the World Cup. Drop by here to hear the latest... More

CAS Update : Executive Dossier

"All our pay channels will continue to be encrypted post-CAS"
Zee Turner CEO Sunil Khanna speaks out for the first time after CAS Bill was okayed... More

Headlines
Asiacontent.com, MTV terminate JV
Asiacontent.com has announced that it has reached agreement with MTV Networks, its joint venture partner, to terminate the parties' joint venture... More

Executive Dossier
Zap on to Zee MGM anytime and you will have a good movie"

Zee MGM, Zee English head Ajay Trigunayat holds forth on his plans for the year ahead... More

Tube Talk
Set airs Kashmakash
More
HBO introduces Dorthy Dandridge next month
More
Zahed Khan is etc's Tazaa Maal
More
Tata Open on ESPN form 30 December
More
Discovery showcases best of 2002
More
BBC to telecast mastermind India Final
More
Other Headlines
"We also have a licence from the government and we also have paid a licence fee" :Mukesh Ambani RIL, Chairman
More
Coke wins legal battle against Pepsi
More
Source: www.moneycontrol.com

Center Shock: Exploring shock value More
"Acquisition is very much part of our active agenda for future growth." - K Kadhiravan, vice-president, marketing, Sara Lee Household Bodycare India Ltd...
More
"Will movies be the next show on the programming screen?" - Arpita Menon, media director, Lodestar...
More
Source: www.agencyfaqs.com

Chyawanprash market in for healthier glow
More
Over 35 nations to take part in plastics expo
More
ITC Sonar Bangla completes Sheraton chain in metros
More
ICICIdirect plan to reach remote areas More
BSNL to bundle Net with basic services
More
Sponsors likely for bus stations
More
Source: The Hindu Business Line


SIM cards slow BSNL cell drive More
Coca-Cola slashes soft drink prices
More
Moral stupor in the midst of rising prosperity
More
Source: Business Standard

Madura Garments Unveils Denims
More
BPCL To Focus On Online Promos To Gain Visibility
More
Nerolac Paints New Plans For Home Segment
More
Study Says Employee Motivation Not High
More
Source: Financial Express

Merc dealers find the going tough More
Auto industry pumps for big bang approach
More
JL Morison to give a face-lift to personal care range
More
Hic, hic, hurray! Pay the price & enjoy your drink
More
Will Jackie Chan endorse Kerala?
More
Cell firms aren't in a hurry to match Reliance Info tariff More
Allen Solly takes jeans to office
More
Source: The Economic Times

Thought for the day

"The advertisers who believe in the selling power of jingles have never had to sell anything".
- David Ogilvy

Other Newslinx International
International Headlines
American Trans Air Effort Uses Plane Talk More
Bally Puts Weight Behind New Ads More
Source: www.brandweek.com


2 Join Omnicom Board More
Jordan Returns to Gatorade More
Source: www.adweek.com


Flanagan focuses SMG on national advertising after £216m sale More
Source: www.sundayherald.com


Big Brands Trying Out Infomercials More
Source: www.nypost.com

Australia launches counter-terrorism ad campaign More
Source: Reuters


Crystal-ball gazing with a True North twist More
Source:www.globeandmail.com


Advertising livens up Algerian TV screens More
Source: www.itechnology.co.za

Mutual fund firms slash ad spending More
Source: www.boston.com


Radio campaign raises Lm26,000 More
Source: www.timesofmalta.com










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