19 September 2018 | Volume 7 Issue No:49   Facebook Twitter YouTube YouTube
 
 
 
visit website: www.indiantelevision.com
     
 
 
Mam | Marketing
Niine to disrupt sanitary market with affordable pads
It may seem unlikely to many that a monthly phenomenon, which lasts for five days on an average, could fuel a billion dollar market. But, brace yourself, as the global feminine hygiene products market is expected to grow over $36 billion in the next six years.
continue reading...
   
 
 
 
 
Property Ka Supermarket
 
 
Storyboard:

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

 
Protagonist:
Iqbal Khan and Onima Kashyap
 
Language:
Hindi, Tamil, Kannada and Telugu
 
Duration:
TVC - 30 seconds each
 
 
 
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

 
Client:
Magicbricks
 
Creative Agency:

RK Swamy BBDO

 
Production House:

RAT Films

 
Director:

Ruchi Narayan

 
Creative Director:

Ankur Suman

 
 
    Watch the Video
 
 
Mam | Media & Advertising
Ex MullenLowe Lintas' Joseph George 'Tilt-ing' the creative agency model
A 150-year experienced team from across advertising, marketing, content, consumer advocacy, data analytics, storytelling, studio production, digital, media, qualitative research, behavioural science and video analytics have come together to offer consulting, communication, content and video production services for brands and businesses under the name Tilt Brand Solutions.
continue reading...
 
Mam | Media & Advertising
Red Label Tea unveils thought-provoking campaign on Ganesh Chaturthi
On the occasion of Ganesh Chaturthi, Brooke Bond Red Label has launched Shree Ganesh Apnepan Ka, a campaign to celebrate the spirit of togetherness. Conceptualised by Geometry Encompass, inspired by real-life stories, the campaign delves into deep-rooted human prejudices.
continue reading...
 
Mam | Media & Advertising
Mondelez India expands into Adult Malt Food Drinks with Bournvita for Women
Hectic schedules, fast-paced lifestyles often result in women missing out on meeting their daily nutritional requirements. At the same time, modern-day women are increasingly becoming more aware of issues surrounding health and wellness.
continue reading...
 
Mam | Media & Advertising
Rajesh Mani joins McCann as EDC Mumbai biz
Rajesh Mani has joined McCann Mumbai as executive creative director. He has close to18 years of work experience in advertising and his last tenure was with Happy Mcgarrybowen, Bangalore.
continue reading...
 
 
 
 
 
 
 
 
iWorld | Telecom
Vodafone Idea board approves merger of Aditya Birla Telecom
 
Television | TV Channels
IBF rejigs board; appoints VPs to steer key objectives
 
 
Television | TV Channels
iTV Foundation organizes free day-long health camp in Karnal  
 
iWorld | OTT
Eros International joins hands with Ajay Kapoor of Kyta Productions for Pataakha & Kirik Party  
 
 
Television | TV Channels
Rajiv Mathrani joins Star Sports as chief marketing officer
 
iWorld | OTT
Local OTT players not distressed by YouTube's Originals plan
 
iWorld | OTT
Flipkart likely to buy stake in Hotstar: Report
 
   
- Mullen Lowe Lintas Group's former CEO launches new ad agency
- Asian Paints' new ad tells you why people add colour to homes

Source: Live Mint

   
- Thomas Phillippe joins Zomato as General Counsel
- Endorsements are important but after game, says Hima Das

Source: ET

   
- Italy's 5-Star vows no favours to Berlusconi on TV ad ceilings

Source: Reuters

   
- Facebook Can't Settle an Ad Bias Claim, Draws New Complaint

Source: BQ

   
- Udacity launches its #TakeCharge campaign with a view to mobilise tomorrow's workforce

Source: ET Brand Equity

   
- Xiaomi MIUI system apps now show ads but you can turn them off, here is how

Source: India Today

   
 
- Advertising accountability: is outcome-driven media the future?
- The Drum and TiVo at Advertising Week New York: television in the age of data

Source: The Drum

   
- Facebook named in suit alleging job ads on its platform unlawfully discriminated against women

Source: TC

   
- Sugar: Kinder rebuked for breaking kids' advertising rules

Source: BCC

   
- Balvenie Scotch ad featuring Anthony Bourdain slammed as 'inappropriate' and 'unethical'

Source: Fox News

   
- Kevin de Leon's First Ad Blasts Dianne Feinstein For Past Immigration Hawkishness

Source: Huffington Post

   
- Expandable ads can be entry points for site hacks

Source: ZD Net

   
     
Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
continue reading...
Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
continue reading...
         
   
To ensure delivery directly to your inbox, please add adlinx@indiantelevision.in to your address book today.

If You wish to UNSUBSCRIBE - CLICK HERE
Visit: www.indiantelevision.com   |   Feedback   |   Advertise   |   Contact us
Facebook Twitter YouTube YouTube
The TV Linx Reporter is an Indian Television Dot Com Publication. � 2001-2018. All Rights Reserved.
*If you are not able to see the mailer, please click here