20 March 2017 | Volume 65 Issue No:73   Facebook Twitter YouTube YouTube
visit website: www.indiantelevision.com
MAM | Marketing
Mulshi Springs all over GCC through Masafi
Masafi, the beverage giant of the Middle-East Asia, has signed a deal with Mulshi Natural Spring Water to distribute the luxury brand in the entire GCC region.
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Star Champions ka World Cup

The film is simple with impactful lyrics and delightful music. It opens with a montage of Indian cricket fans going about their everyday lives. The film moves on to show how the fans are connected via a common thread of supporting Team India. The emphatic declaration, "Pata hai na, kya dekhega!" is followed by the shots of global cricket heroes coming together for the ICC CT'17. The film closes with the VO, "Ek nahin, yahan aath-aath hain. Saare ke saare baap hain. Har koi dekhega, kyunki yeh hai Champions ka World Cup."

Product Manager:
 Gary Grewal
Purpose of the ad:

The creative is based on the idea that India though being a diverse nation, comes together to support the Indian cricket team on the world stage. The idea comes alive in the form of the 'Har Koi Dekhega' anthem which aptly captures the fans' anticipation for the action-packed tournament.

Creative Agency:
Star Sports creative communications team
Production House:

Red Ice Films


Robbie Grewal

    Watch the Video
MAM | Marketing
G.M Pens a new-age design for Schneider
G.M Pens International Pvt. Ltd., the pioneer in writing instruments, manufacturer and marketer of 'Rorito', announced its strategic technological association with world-class expert, Schneider Schreibgeräte GmbH (Germany), for their new-age Product Design & Development.
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MAM | Marketing
HDFC Ergo's 'Health Matters' on NDTV
HDFC Ergo General Insurance Company, India's third-largest non-life insurance company, has launched 'Health Matters', an initiative in association with NDTV, with the aim of building the awareness about health check-ups and promote the importance of having a Health Insurance policy.
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MAM | Media And Advertising
#PlayBackToBack for Skybag
Skybags has presented a refreshing campaign #PlayBackToBack to launch its latest range of backpacks.
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MAM | Media And Advertising
Campaign for investor awareness 'Sahi Hai'
Association of Mutual Funds in India (AMFI), the trade association of Asset Management Companies (AMCs) of all Mutual Funds in India today launched a comprehensive media and communication campaign, as a part of the mutual fund industry's investor awareness outreach program, that is aimed to position Mutual Funds as a preferred investment option for potential investors.
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MAM | Marketing
KFC & Blink Digital launch meal box with a smart toy
Have you ever walked into a QSR and felt bored at the same monotonous experience? The meals remain the same and the accompanying toy just seems to be impersonal and unexciting.
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iWorld | Enews
Need to examine legalising sports betting, says Law Commission chairman
Regulators | I&B Ministry
Present mechanism to check TV content is adequate, says Rathore
MAM | Marketing
FirmDecisions to help advertisers make better media investment decisions
Television | TV Channels
Ravi Shankar Prasad plans to create a digital ecosystem
iWorld | Broadband
UN panel: Time for a 'new deal' if b'band is to reach everyone
Television | TV Channels
FremantleMedia to handle global rights to IMR TV format co-developed with Future Group
MAM | Media And Advertising
Havas Group merging creative & media under one P&L
- Titan's New Ad Film for Edge Ceramic Plays the Signature Titan Symphony on Jaltarang
- Here's Everything You Want to Know About OLX's Break Up Challenge
- PepsiCo India Launches New TVC For 7UP Revive
Source: Ad Age India
- Ad tech firm Rubicon Project shook up its leadership team - here's how it plans to transform its business
Source: BI
- Fraudulent advertisements: Beware of job scams in the name of airport
Source: Hindustan Times
- In new recruitment ads Marines shown as good citizens
Source: New Delhi Times
- Prize money boost as new badminton tour unveiled
Source: TOI
- Brazil detains meatpacking executive after raids in rotten meat probe
Source: Sify
- I will go for Salman Khan as brand ambassador of Kashmir tourism, Mehbooba
Source: Brighter Kashmir
- The building of UrbanClap, one on-demand service at a time
Source: Live Mint
- Sunny Leone to endorse Dubai-based mobile brand
Source: The Hans India
- Dabur Appoints Wow Design To Revamp Its Real Activ Brand
Source: Hungry Forever
- The State Of Digital Advertising: The Google, Facebook Duopoly Tightens Its Grip
- Nearly 40 Percent Of Publishers Ignore FTC's Native Advertising Rules

Source: Forbes

- Industry superannuation funds go on attack with 'banks aren't super' ad

Source: The Guardian

- N.C.A.A. Tournament Ads Work Around Glaring Absence: Players

Source: NY Times

- HSBC, Lloyds and RBS halt advertising on Google amid hate-funding row

Source: The Drum

- Pro-border adjusted tax group begins airing ads backing reform

Source: Washington Examiner

- Group ratchets up ride-hailing opposition with fake newscast ad

Source: Times Union


- BCTF out with 30-second campaign-style ad

Source: News1130

- Zoo Sues Studio For Traumatizing Raccoon Used In 'Erotic' Ad

Source: Huffington Post


- Google to revamp ad policies after boycott by Britain, big brands

Source: Straits Times

Movies | Hindi
Machine.... Poor show
Machine is a rather unlikely story with an unlikely title. Coming from Abbas Mustan duo, the Burmawalla brothers, who made a reputation for giving thrillers and action films with good musical score, one expected more of the same stuff.
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Movies | Hollywood
Kung Fu Panda 3 premiering on Star Movies on 19 March
This month Star Movies brings to its viewers Kung Fu Panda 3, the latest installment in the animated series featuring Po, a dumpling loving Panda, who defies all odds to become a Dragon Warrior.
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