FirmDecisions to help advertisers make better media investment decisions

MUMBAI: FirmDecisions, part of UK-based Ebiquity Group and an independent global marketing auditor, has formally announced its entry into the Indian market. It’s actively pursuing a JV here to help advertisers know that their media investment advisors are not commercially compromised. The firm has conducted 5,000+ audits in 70+ countries over the past 17 years facilitating financial transparency in the client-agency relationship for many of the world’s biggest advertisers. The right contract terms ensure client interests are protected and Firm Decisions is highly regarded worldwide for its ability to ensure this happens.

At a recent workshop organised by FirmDecisions, 30+ leading Indian advertisers shared their growing concerns on media transparency and their eagerness to know more about the black box of media trading incentives (e.g. rebates) between their appointed advisors and media suppliers.

FirmDecisions MD Stephen Broderick said, “The increasing disconnect between advertisers and media agencies over rebates calls for more transparency. In many countries, including the US and UK, advertisers are urging their peers to tighten contracts and adapt a new framework. Indian advertisers by early adaption will avoid issues that other markets have already gone through.”

FirmDecisions is the first and largest independent global marketing compliance specialist who ensure financial transparency in the client-agency relationship for the world’s largest advertisers like Unilever, Coca-Cola, Microsoft, and Jaguar Land Rover. They have been instrumental in taking the findings of the ANA Report global to identify five areas where advertiser(s) should focus their energies - Internal Governance, Management and Ownership of Data, Contract Management, Audit Rights and Code of Conduct.

Latest Reads
Time for condom brands to review their storytelling

MUMBAI: Ironically, when it comes to advertisements, condom players don’t know how to play it safe. Condom ads have been at the centre of numerous controversies owing to the erotic nature of the storytelling. Several governments have taken a strong stand against sleazy ads.

MAM Marketing MAM
Fevicol back in its witty avatar to launch Ezeespray

Fevicol, the largest selling adhesive is known for its innovation in products as well as marketing, especially its entertaining TVCs. The brand has introduced many innovative products which have transformed the woodworking industry in India and has now rolled out ‘Fevicol Ezeespray’ - an innovative...

MAM Media and Advertising Ad Campaigns
Girnar tea partners with Ajay Devgan for 'Raid'

Girnar Food and Beverages has joined hands with Ajay Devgn starrer upcoming Bollywood film Raid. Leading film marketing and brand alliance agency, Blue Bang Media & Entertainment clinched the plum deal bridging brand Girnar Tea and mass entertainer Raid.

MAM Marketing Brands
Meal Of The Moment unveils new digital TVC on Ghar Ka Khana

In the fast-paced urban life its a luxury to have healthy delicious home food at all times. Meal Of The Moment has launched a new digital TVC for 2018 in an ode to all those people in Mumbai who have left their homes to build on their dreams. It is titled ‘Mumbai Stops For MOM’.

MAM Media and Advertising Ad Campaigns
Google to ban cryptocurrency ads

In a move that will have far-reaching ramifications for speculative trade of digital currencies, technology giant Google has announced that it will prohibit advertisements promoting any kind of cryptocurrency. The move is in sync with Google’s upcoming financial services policy. Such ads will be...

MAM Marketing MAM
Cello shows that encouragement works better than pressure

MUMBAI: BIC Cello (India), India’s leading manufacturer of writing instruments has launched a short film aimed at illustrating the change of perception of parents in exam time after having taken the same exam themselves. The short film commences by portraying a scenario on how parents unknowingly...

MAM Media and Advertising Ad Campaigns
Livpure new campaign urges water conservation

MUMBAI: Water purification brand Livpure has unveiled its latest campaign #CuttingPaani. Based on the concept of cutting chai, a unique culture in India, this novel campaign brings focus to the very fact that, if the quench is of half a glass then one should only take half a glass of water.

MAM Media and Advertising Ad Campaigns
Havas Media bags media duties of Bajaj Allianz Life Insurance

MUMBAI:  Havas Media, India has bagged the integrated media duties of Bajaj Allianz Life Insurance, one of the leading private players in the insurance sector in India. The agency also handles media duties of Bajaj Finserv, the financing arm of Bajaj Group.  The account size is estimated to be...

MAM Media and Advertising Ad Campaigns
iCubesWire launches Delta, a Digital Marketing Suite for Marketers

iCubesWire, a full-service agency and leader in performance marketing, creatives, AI and social media, recently announced the launch of ‘Delta’, a digital marketing suite for marketers. The product aims to solve the biggest challenge for digital marketers – providing one platform for entire...

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories