11 August 2017 | Volume 66 Issue No:70   Facebook Twitter YouTube YouTube
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MAM | Marketing
Western Union partners Liverpool on money transfer & sleeve logo
Western Union, a global payment and money transfer services company, has become the 'official principal partner' and the 'official money transfer partner' of Liverpool FC.
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Virat -- 'Go Smaaash It!'

TThis film is the perfect testament to the brand's strength as it resonates with the cricketer's brand and showcases the excitement of playing and partying. Incorporating an element of dynamism by using VFX technology to showcase the space in an interesting context, the film focuses on positioning Smaaash as a fully equipped entertainment destination with cutting-edge innovative technology that makes Smaaash games very immersive. The campaign film demonstrates an engrossing gaming experience at Smaaash as the cricketer indulges in different games from Cricket, Go Karting and Virtual Reality to just partying and having a great time. The catchy music and the campaign's call to action - "Go Smaaash It" resonates with today's generation.

 Ashmith Kunder
Purpose of the ad:

This campaign serves as a great way to convey to the audience the various features it has to offer. Using a famous cricketer as a way to grab eye-balls, the idea is to drive familiarity. Instead of doing a conventional, boring "demo" video, it was decided to redefine it through a 'Smaaashing-rap' music video: an interesting, memorable way to see all that Smaaash can provide. The brand name was incorporated in the communication to make it a part of the vocabulary and use it as an adjective to define 'Gaming' in India."

Creative Agency:
Rediffusion Y&R
Production House:

Lemon yellow sun films


Vinod P Vijay

    Watch the Video
MAM | Marketing
Mid-day meals: CNBC Awaaz & Akshay Patra to create awareness
Hindi business news channel CNBC-Awaaz is continuing its 12-year-old legacy in successfully educating its viewers about issues that matter to them.
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MAM | Marketing
Digiday: Cheetah wins 'Best Mobile Marketing Platform' award
Cheetah Ads, a mobile advertisement platform of Cheetah Mob, has been awarded as the Best Mobile Marketing Platform of 2017 by Digiday Signal awards.
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MAM | Media And Advertising
Badshah campaign unites Indian & Pak recipes
In recent time, we have seen a tremendous increase in the divide between India and Pakistan. Be it ideological, diplomatic, or military, these two countries spar on almost every front. In the lieu of these tensions, Badshah Masala's #HumareYahan Campaign has tried to decrease the ideological divide these two countries.
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Television | TV Channels
Local language content a major challenge, says Prasar CEO Vempati
Television | TV Channels
Star India's ent. prog costs & De-Mon impact 21st CF even as revenue beats expectations
Television | TV Channels
Discovery to air Namami Gange feature on I-Day
Television | TV Channels
Independence Day: Resurgence to premiere on Star Movies
Television | TV Channels
PKL effect: New difference between Star Sports First's viewership & nearest competitor is 7X
iWorld | Telecom
Jio to offer 100GB cheap broadband data in 100 cities by Oct
Television | TV Channels
TV Today Network director Koel Purie-Rinchet quits
Television | TV Channels
Turner to launch Tik Tak Tail in Sept, Oggy & Cockroaches 5 on 14 Aug
- Here's What Advertisers Should Look For in Snapchat's Crucial Quarterly Report
- Panasonic Ropes in Taapsee Pannu as Brand Ambassador for its Smartphone Business
Source: Ad Age India
- Jagran Prakashan: Waiting for strong ad revenue growth
- Uber rolls out first television ad in India
Source: Live Mint
- Washington D.C. metro system sued for refusing 'political' adS
Source: BS
- Ad industry unites to create first European viewability standard
Source: Marketing Week
- Jiyo Parsi ad campaign gives birth to controversy
Source: The Hindu
- Patanjali's ad campaign for Power Vita reveals Vijender Singh's true source of strength
Source: ET Brand Equity
- News Corp revenue misses on weak demand for print advertising
Source: Reuters
- Facebook finally releases a pro-advertising policy
Source: Deccan Chronicle
- Why Brands and Agencies Are Preparing for the Era of 6-Second Ads
- This Crazy, GIF-Filled Beer Ad Pleads for a Break From the Insanity of GIFs

Source: Ad Week

- Los Angeles Chargers 'Fight for LA' in new ad campaign from Saatchi & Saatchi
- 'It's still early days': Snap says ad products will help deliver better results in time

Source: The Drum

- Walmart Apologizes for Sign Advertising Guns as Back-to-School Item

Source: NY Times

- News Corp revenue falls on strong dollar, print advertising decline

Source: FT

- Revealed: The naughty tricks used by web ads to bypass blockers

Source: The Register

- ACLU Sues D.C. Metro After It Rejects Ad With Text Of 1st Amendment

Source: NPR

- Sen. Luther Strange touts Trump endorsement in new ads

Source: Washington Times

- Fox Seeing Big Gains in Non-Linear Advertising Sales

Source: Multichannel

Movies | Hindi
Jab Harry Met Sejal......they go bankrupt -- creatively
Jab Harry Met Sejal is a road movie where romance happens on the way. There have been some films on this theme like Dilwale Dulhania Le Jayenge, Zindagi Na Milegi Dobara, and Jab We Met in the romantic- fun category while Dhanak was a beautiful film about two kids.
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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