Digiday: Cheetah wins 'Best Mobile Marketing Platform' award

MUMBAI: Cheetah Ads, a mobile advertisement platform of Cheetah Mob, has been awarded as the Best Mobile Marketing Platform of 2017 by Digiday Signal awards.

Cheetah Mobile will be honored alongside other Digiday Awards winners in a ceremony in New York City in November, 2017.

Cheetah Mobile GM ad sales APAC Morden Chen said: “Our innovative app has the power to transform ads into experiences that are desirable and a delightful for users and brand advertisers.

Cheetah Ads received this award for their successful campaigns for Samsung on the occasion of Flipkart’s Big Billion Day sale, by creating 0.5 million page visits. The other campaign was for Bollywood comedy film Jolly LLB 2, to create a huge buzz on the day of its release and generate high CTR using the ad platform of Applock. AppLock ads offer a wide range of creative possibilities, providing brands with an interactive way to increases brand awareness like providing vertical video, GIF, full-screen and half-screen formats. With 400 million daily impressions worldwide (40 million US), AppLock allows brands to reach the right audience, at the right time, in the right format.

Cheetah Ads offers diverse, global reach with over 600 million users from 200+ countries across Cheetah Mobile's owned and operated inventory, including News Republic,, Clean Master, and CM Security.

The Digiday Signal Awards honors the technology platforms that brings efficiency, effectiveness, and creativity to the media and marketing processes for brands, agencies and publishers. Digiday honors the best marketing and advertising technology, from publisher-centric tools to analytics dashboards for digital platforms.

Latest Reads
Mindshare South Asia announces agency restructuring, key appointments

Media agency Mindshare has announced an organisation restructure that mirrors the agency’s ambition to become collaborative in client success and navigate its marketing agenda with intelligence and agility.

MAM Media and Advertising Media Agencies
Parle Products eyes China for next phase of growth

MUMBAI: The girl with the glucose biscuit is probably the most iconic image after the Amul butter girl in India. The Parle-G girl is a part of the Parle Products family that has been in existence since 1929, founded by the Chauhan family in Vile Parle, Mumbai. Until a few years ago, as you crossed...

MAM Marketing MAM
ABBY Awards 2018 announces jury chairs

MUMBAI:  After announcing the master jury for the creative category, the eminent ABBY Awards that recognises and rewards excellence across advertising, marketing and media has now announced the illustrious jury chairs for the media, broadcaster, publisher, branded content & entertainment,...

MAM Marketing MAM
WATConsult & TOTAL join hands to launch Ride for Legends

Keeping true to TOTAL Hi-Perf Motorcycle Engine Oil’s brand promise of making your ride enjoyable, TOTAL with WATConsult, the digital and social media agency from Dentsu Aegis Network India, has taken a step forward to launch an initiative to salute unsung legends of the country.

MAM Media and Advertising Ad Campaigns
Bajaj Finserv new ad drives awareness around insurance

MUMBAI: Bajaj Finserv has launched a TVC campaign to drive awareness around width of products offered through its lending, life insurance and general insurance arm. The third phase of ‘Think It. Done’ campaign highlights the set of possibilities in every individual’s life thereby giving a solution...

MAM Media and Advertising Ad Campaigns
Fossil assigns media mandate to Carat

Fossil Group, a global design, marketing and distribution company that specialises in consumer lifestyle and fashion accessories, has roped in Carat as its media agency.

MAM Media and Advertising Account
Google Pay launched in US, UK; Tez gets new features

MUMBAI: Google is attempting to become a hit in the vast payment space as well. After launching Google Tez in India a while ago, it has come up with a system to rival the world – Google Pay. It comes elements of Android Pay (a Google product) and Google Wallet. The Android app is free to download...

MAM Marketing MAM
Suzuki Motorcycle rolls out phase 2 of #KamPeetaHai campaign

Post receiving a great response for Suzuki Access 125 campaign of Kam Peeta Hai, Suzuki Motorcycle India, a subsidiary of two-wheeler manufacturer, Suzuki Motor Corporation Japan and Happy mcgarrybowen have rolled out the second phase to the campaign for their flagship scooter brand. The campaign...

MAM Media and Advertising Ad Campaigns
Performics.Resultrix bags digital mandate for NIIT

NIIT has entrusted its digital mandate to Performics.Resultrix, the digital end-to-end solutions company under Zenith India.

MAM Media and Advertising Account

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories