Television

PKL effect: New difference between Star Sports First's viewership & nearest competitor is 7X

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MUMBAI: Star Sports, the official broadcaster of Vivo Pro Kabaddi Season 5, reinforced its stature, by continuing to draw remarkable viewers -- for the second time in a row.

Star Sports First in BARC week 30 registered 148506 Impressions (000s) sum and, this week, it recorded 208354 Impressions (000s) sum leaving behind the second best channel this week by 93431 Impressions (000s) sum, according to BARC's all-India data analysis.

The Star India's channel which recently became free to air with sports content lead the pack last week. Star Sports First managed to pocket as much as 148506 Impressions (000s) sum in BARC India week 30 beating the second best channel by around 14000 Impressions. Star Sports First had gathered the viewership from Pro-Kabaddi League (PKL) season 5 which has helped it to reach to numero uno position in sports genre.  

According to fresh data provided by Star Sports, across Genre: All India (U+R): 2+ Individuals, at the end of 13 games, the gross impressions are 376 million and the cumulative reach stands at 132 million (16.9 per cent). 

The Kabaddi tournament has received a stirring response from both urban and rural markets with rural regions generating a reach of 90 million and urban markets contributing with a reach of 42 million. Star Sports First accounted for 28 per cent (36.3 million) of the total viewership generated during week 1 of the tournament.

The Star Sports press release added: Across Genre: All India (U+R): M15+AB, There has been a significant increase across all core markets with Andhra Pradesh, Maharashtra and Karnataka registering a 40 per cent, 34 per cent and 52 per cent growth in viewership, respectively.

Riding on the rising popularity of Star Sports 1 Tamil and Star Sports First channels, Tamil Nadu witnessed a six-times increase in viewership while Uttar Pradesh doubled its viewership. Post 13 games, Vivo Pro Kabaddi Season 5 rated 59 per cent higher than the first 13 games average of Pro Kabaddi Season 4.

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