Television

PKL effect: New difference between Star Sports First's viewership & nearest competitor is 7X

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2017/08/10/pkl.jpg?itok=loLzqogA

MUMBAI: Star Sports, the official broadcaster of Vivo Pro Kabaddi Season 5, reinforced its stature, by continuing to draw remarkable viewers -- for the second time in a row.

Star Sports First in BARC week 30 registered 148506 Impressions (000s) sum and, this week, it recorded 208354 Impressions (000s) sum leaving behind the second best channel this week by 93431 Impressions (000s) sum, according to BARC's all-India data analysis.

The Star India's channel which recently became free to air with sports content lead the pack last week. Star Sports First managed to pocket as much as 148506 Impressions (000s) sum in BARC India week 30 beating the second best channel by around 14000 Impressions. Star Sports First had gathered the viewership from Pro-Kabaddi League (PKL) season 5 which has helped it to reach to numero uno position in sports genre.  

According to fresh data provided by Star Sports, across Genre: All India (U+R): 2+ Individuals, at the end of 13 games, the gross impressions are 376 million and the cumulative reach stands at 132 million (16.9 per cent). 

The Kabaddi tournament has received a stirring response from both urban and rural markets with rural regions generating a reach of 90 million and urban markets contributing with a reach of 42 million. Star Sports First accounted for 28 per cent (36.3 million) of the total viewership generated during week 1 of the tournament.

The Star Sports press release added: Across Genre: All India (U+R): M15+AB, There has been a significant increase across all core markets with Andhra Pradesh, Maharashtra and Karnataka registering a 40 per cent, 34 per cent and 52 per cent growth in viewership, respectively.

Riding on the rising popularity of Star Sports 1 Tamil and Star Sports First channels, Tamil Nadu witnessed a six-times increase in viewership while Uttar Pradesh doubled its viewership. Post 13 games, Vivo Pro Kabaddi Season 5 rated 59 per cent higher than the first 13 games average of Pro Kabaddi Season 4.

public://week30.jpg

public://week31.jpg

ALSO READ :

PKL 5 aids Star Sports First top chart in maiden week

Star India's PKL 5 telecast via 12 channels in five languages starts today

Muthoot associates with PKL Jaipur Pink Panthers

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/sunny-leoae.jpg?itok=3SZqrF40
Sunny Leone in Discovery JEET’s show Man Vs Wild

Sunny Leone will be displaying her adventurous side as host of the mega-popular survival series Man Vs. Wild. The iconic series will telecast in Hindi on the soon-to-be-launched GEC Discovery JEET. The new GEC will premiere in the second week of February 2018 and the series will feature the...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/sm.jpg?itok=gUhILkq8
Times Now appoints Sujeet Mishra as marketing head

Times Network, part of India’s media conglomerate, The Times Group today announced the appointment of Sujeet Mishra as head of marketing, Times Now.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/sony-bbc_1.jpg?itok=mQuiQxIO
Experience space with BBC's new VR experience

The BBC is giving you a chance fly. Home - A VR Spacewalk is an interactive virtual reality (VR) experience launched today for the HTC Vive and the Oculus Rift, and is available to download for free via the Steam Store and the Oculus Store.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/bbc_0.jpg?itok=jTEnctw5
Sony BBC Earth presents the Best of 2017

Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18 December 2017, every night at 7 pm and 11 pm.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/shemaroo.jpg?itok=JLK5kQw2
Increased revenue from traditional media boosts Shemaroo numbers

Integrated media content house Shemaroo Entertainment Limited (Shemaroo) reported 18.3 percent higher year-on-year (y-o-y) consolidated total revenue for the quarter ended 30 September 2017 (Q2 FY 2017-18, the quarter under review) stood at Rs 1,345.7 million as compared with Rs 1,138.6 million in...

Television Production House Film Production
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/mur.jpg?itok=Hql64_2L
21st CF spins-off into new live news & sports co Fox

MUMBAI: After the blockbuster acquisition of 21st Century Fox by The Walt Disney Company, the former has announced that it will spinoff into a new brand Fox’ that will seek to replicate its own success in the newly focussed verticals of live news and sports brands. Using fiscal 2017 as a base, the...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/uday_0.jpg?itok=t8VAurqw
With Star India, Disney emerges as India's largest M&E firm

MUMBAI: Unlike the US, where the merger of The Walt Disney Co and 21st Century Fox’s entertainment assets is between two near equals, the scenario in India is totally different. 21st Century Fox’s India venture Star India is a $1.7 billion dollar media and entertainment behemoth while Disney India...

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/bob.jpg?itok=zPgBgsME
Disney to buy 21st Century Fox assets for $52.4 billion

The Walt Disney Co has set up a $52.4 billion, all-stock deal to acquire 20th Century Fox and other entertainment and sports assets from Rupert Murdoch’s empire.

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/mania.jpg?itok=Jb64uy53
MOVIES NOW brings #StopDreamingAndStartWinning with 100 Mania Season 5 for its viewers

Movies Now, India’s english movie channel, rings in the festive season with its property ‘100 Mania’, beginning Friday, 15 December at 9pm. In its 5th season, the channel has curated a line-up of some of the biggest Hollywood blockbusters like Furious 7, Jurassic World, Disney’s The Jungle Book,...

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories