| |
|
 |
 |
|
|
|
| |
| Irreconcilable Differences: Kohler campaign |
|
|
|
|
|
| |
| Storyboard: |
The new Kohler campaign comprises an integrated outreach and engagement plan. This campaign will be spread across all platforms TV, Print & Digital. Featuring with this campaign is a TVC on irreconcilable differences directed by the experienced Vinil Mathews, from Breathless Productions, who also directed the hit feature film Hasee toh Phasee. Interestingly this TVC shows how the new, unique and luxurious toilet – The Veil helps in reconciling a millionaire couple going through separation.
|
| |
| Copywriter : |
| Shreyansh Byala |
| |
| Vice President Client Services: |
| Kabir Singh Baidwan |
| |
| Account Supervisor : |
| Arjun Shankar |
| |
| Vice President Planning: |
| Sarabpreet Bedi |
| |
| Planning Director: |
| Saumya Baijal |
| |
| Language: |
| English |
| |
| Duration : |
| 40 second |
| |
| Medium: |
| TV, Digital |
| |
|
|
| Purpose
of the ad: |
With the concept of toilet millionaire seeing a rise around the globe, Kohler - a global leader in kitchen and bath designs unveils their new campaign titled 'Irreconcilable Differences'. As a part of this exciting campaign, Kohler showcases their commitment to design & technology by introducing yet another differentiated product - The VeilIntelligent Toilet. The Veil combines thoughtful design, powerful performance and user friendly functionality, giving a unique, innovative and luxurious experience to consumers. |
| |
| Production House: |
| Breathless Films |
| |
| Director: |
| Vinil Mathew |
| |
| Producer : |
| Swadha Shetty |
| |
| Agency: |
| Ogilvy & Mather, Gurgaon |
| |
| President : |
| Kapil Arora |
| |
| Executive Creative Director : |
| Ajay Gahlaut |
| |
| Senior Creative Director: |
| Nitin Srivastava |
| |
| Associate Creative Director : |
| Amrish Kondurkar |
|
 |
|
|
| |
|
Watch
the Video |
|
|
|
|
|
|
|
|
|
| |
 |
| |
|
|
 |
|
 |
|
 |
|
MAM | Marketing |
| Zee is India's most attractive media brand: MAB 2015 |
Zee also ranks no 1 in the Media TV category with MAB rank of 209, out of the 1000 listed brands. The Times of India (TOI) too found a place far behind at 704, which is ranked fourth in the Media-Print category.Further, among the Hindi GECs Zee is placed first followed by Star Plus with a MAB 2015 rank of 273. Colors is at no 3 within the category with a MAB 2015 rank of 312.
continue
reading... |
|
|
| |
|
| |
|
| |
| |
|
|
|
|
|
|
