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ASCI upholds complaints against 100 ads for violating code

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MUMBAI: In May 2015, The Advertising Standard Council of India?s (ASCI) Consumer Complaints Council (CCC) upheld complaints against 100 out of 141 advertisements in May 2015.

Out of 100 ads against which complaints were upheld, 46 belonged to the Personal and Healthcare category, followed by 22 in the Education category, 10 in Food and Beverage category, five in Telecom category and 17 from other categories.

In the Personal and Healthcare segment, the CCC found 46 claims from advertisers for products or services to be either misleading or false or not adequately/scientifically substantiated and hence violating ASCI?s Code. 

Some of the health care products or services advertisements also contravened provisions of the Drug & Magic Remedies Act and Chapter 1.1 and III.4 of the ASCI Code.

Complaint against advertisement upheld includes Dabur India, Hindustan Unilever, Celebrate Life Wellness, Modi Naturals, Lotus Safe Sun UV Screen Matte Gel, Omega Hospitals and VLCC Healthcare amongst others. 

In the Education category, the CCC upheld complaints against 22 advertisers whose claims in ads were not substantiated and, thus, violated ASCI guidelines for Advertising of Educational Institutions. Some of them includes Aptech Limited, Lalani Group, Utkarsh Institute and Podar World School.

In the Food & Beverages category, the CCC found that claims in ads by 10 advertisers were not substantiated and upheld complaints against Britannia Industries, K.C. Food Products Private Limited, Pepsi Foods P. Ltd and GlaxoSmithKline Consumer Healthcare Ltd amongst others. 

Click here to read the full report

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