Chrome Week 37: English Entertainment genre leads with 9.3% growth

MUMBAI: English Entertainment genre led the pack in the six metros with growth of 9.3 per cent with Comedy Central at the top of the chart with 49.4 per cent opportunity to see (OTS) in week 37 of OTS data collated by Chrome Data, Analytics and Media.


Second on the list is the English Movies genre in six metros, which witnessed three per cent growth. Movies Now bagged the pole position in the section with 60.3 per cent OTS.


Infotainment genre secured third berth across India with 0.8 per cent OTS with History TV18 leading in the genre with 81.6 per cent OTS.


In Hindi Speaking Market (HSM), Hindi Movies genre grabbed fourth position with 0.6 per cent, with Zee Cinema topping the list with 92.7 per cent OTS.


Amongst the losers this week were Business news, sports and music channels.


Business News section in six metros witnessed a drop by 0.4 per cent with CNBC Awaaz securing the first position with 79.5 per cent OTS.


Sports genre across India dropped by 0.3 per cent and saw DD Sports securing the top slot with 74 per cent OTS.


Music genre in HSM dropped by 0.2 per cent. 9XM with 88.1 per cent emerged as the most affected channel in the genre.

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