Television

CFL derby's lofty ratings defies urge to merge domestic leagues

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2015/09/21/rivalries21feb.jpg?itok=oTCWjOOv

MUMBAI: The outpour of ecstasy and glamour in the first edition of Indian Super League (ISL) easily outclassed the other existing Football leagues in India. Subsequently, pundits and authorities began debating if other leagues should stay or be merged into one.

Silencing all cynics are the ratings of the Calcutta Football League (CFL) derby match between Mohun Bagan FC VS East Bengal. Aired on Star India’s regional channel Star Jalsha, the derby match garnered highest ever ratings for a CFL match.

Approximately 82,000 spectators were at the edge of their seats in the stadium for the match’s entire 90 minutes duration, while 16.3 lakh people tuned in to Star Jalsha to watch it live. The average time spent was a whopping 58.4 minutes. The match garnered a rating of 4.45 per cent in NCCS 4+, in M 15+ ABC marker the match clocked six per cent ratings while the reach garnered is 10.2 per cent in NCCS 4+.

Star India gives much importance to the production quality and that’s one of the reasons why ratings are going up. “I believe that the ratings will go even higher the next time,” says Grey Mind productions founder Anilava Chatterjee. “We deployed 14 cameras this year and we are improving the production quality every match thanks to Star. The quality of football is getting better. Overall, the league has a great future,” he adds.

A football commentator, on condition of anonymity, said, “I have no doubt that the domestic leagues in India in some regions have more fan following than ISL. Sports now is a matter of packaging and Star is a master in that. That’s why ISL looks so colourful. Spend the same amount of money in local football and that will also look glamorous. From a football follower’s perspective, I feel India needs both and a merger can turn out to be a debacle.”

“Local football has potential of revenue generation if and only if it is packaged properly. Also the domestic leagues can be of huge benefit for broadcasters as the acquisition costs are low. Now it’s for IMG and the authority to decide if a merger is the solution,” added a veteran in media selling fraternity.

Football in India has failed to attract the youth and one of the main reasons behind it is lack of ideologies. Former Indian skipper Sourav Ganguly has often made a point at various public gatherings, “Youth in the country, while growing up wants to be like Gavaskar, Sachin and Dravid. When they will have idols in football, the sport will grow enormously.”

Recently former India football skipper Baichung Bhutia also expressed his disagreement on a merger. Now it remains to be seen if high ratings saves the domestic leagues from getting diminished.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/26/ipl.jpg?itok=Kx126Oo_
Arnab Goswami to lead IPL finale debate on Star Sports

MUMBAI: Prior to the IPL finale, viewers will witness an interesting debate led by Republic World co-founder, MD and editor-in-chief and TV most prolific face Arnab Goswami. The theme of the debate is who will win the world’s toughest finals? The show will see cricket experts led by team Dean...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/25/mnx.jpg?itok=b--2gVnf
MNX launches Super League chatbot

No one can ignore India’s crazy love for cricket, including English movie channels. MNX, the new age Hollywood channel for young India launched the very innovative MNX Super League chatbot, an interactive avatar of its TV show ‘MNX Super League’ on Facebook.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/25/porus.jpg?itok=cz1OH3uq
Porus reaches 10 Asian countries

MUMBAI: Porus is travelling internationally. The mythological show being aired on Sony Entertainment Television has made its entry in Malaysia, Vietnam, Cambodia, Brunei, Laos and Myanmar through JKN Global Media and in Indonesia with Soraya Intercine Films. Porus is now being watched in 10 Asian...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/25/MUNCH.jpg?itok=Q0kBzHw6
India News Manch - Modi Sarkar Kitni Asardaar? India News Conclave to Analyze Modi Government’s Four Years in Power

India News, known for its direct and unbiased brand of journalism, is all set to host a special conclave Manch – Modi Sarkar, Kitni Asardaar? (How Effective Has the Modi Government Been?) in New Delhi on Friday, May 25, 2018. The day-long event will present a comprehensive overview of the BJP...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/25/rekha.jpg?itok=ExfdDvbS
How relevant is the age old Lakshman Rekha in today’s times; questions &TV with Mitegi Lakshman Rekha!

Ravan’s abduction of Sita highlighted the consequences of crossing the ‘Lakshman Rekha’ for generations. However, with the talks of gender equality, women’s liberation and financial independence, amongst others, being the topic of global discussion, how relevant is this ‘Lakshman Rekha’ in today’s...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/25/anmol.jpg?itok=f-BJ33Wt
Zee Anmol most watched channel across genres

BENGALURU: Zee Entertainment Enterprises Ltd (Zeel) free to air (FTA) Hindi GEC Zee Anmol has reached the realm that has been normally occupied by the Sun TV Network’s flagship Tamil GEC Sun TV or by one of the Hindi channels that has been airing the Indian Premier League. What is remarkable is...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/25/Star%20Sports.jpg?itok=RfDxBBn0
Star India mulls adding VR to PKL 6

MUMBAI: Star India is taking the Indian Premier League (IPL) experience to other sports. After a phenomenal reception for using virtual reality (VR) in IPL 2018, it is diversifying into Pro Kabaddi League (PKL) season six.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/25/megha.jpg?itok=HUy8yJ6a
BTVI to leverage digital mediums for growth

MUMBAI: English business news channel BTVI is completing two years in August this year. The company was transformed from Bloomberg TV India after Bloomberg decided not to renew its deal with Business Broadcast News. BTVI got its COO Megha Tata in 2016 at the same time it got its new name. 

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/24/zeetv_0.jpg?itok=Pu75zUWg
Zee TV the leader amongst GECs

As per the recently released BARC HSM weekly data (Urban + Rural) for week 20 ’18, Zee TV has claimed the top position in Hindi GEC space with 316640 impressions in HSM and 199155 impressions in urban markets and saw a robust growth across its primetime fiction shows. The channel continued to be a...

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories