Indiantelevision.com's The Ad Linx Reporter dated 08 June 2015 - Global and Indian advertising news, information and data at your fingertips

8 June 2015 | Volume 41 - Issue No:46

visit website: www.indiantelevision.com

MAM | Marketing

You've got trolled: Brands wars unleash on Twitter


	In the midst of all wars offline and on TV, 2015 has seen wars go on Twitter. Brands across categories like banking, ecommerce, digital et al have taken to Twitter. continue reading...

99acres.com launches a new TV Commercial "Maximum Rental Properties"

Storyboard:

Conceptualised by JWT, the story is about 2 friends living together in an apartment. While they are watching television in their living room, a girl walks in with her luggage. She greets both these guys and they reciprocate. While this is happening, one of the guy turns towards his friend sitting beside him and he finds that he is not there. We realise that the guy is actually standing next to the girl. And the rest is a click away...

Purpose of the ad:

Designed with the objective to establish the concept of searching rental properties hassle free using its mobile platform, the ad narrates that 99acres.com can provide best rental options in your town whenever required.

Client:

99acres.com

Creative Team:

Shujoy Dutta, Sundeep Sehgal, Neha Banga, Neetika Aggarwal, Akshat Singh, Anusheel Chowdhury

Media used:

Television

Agency :

JWT

Watch the Video

MAM | Marketing

FY-2015: Godrej Consumer Products marketing expense up 9.2%; Good Knight is Rs 1500 crore brand

In Q4-2015, GCPL ad spends at Rs 230.18 crore (11 per cent of TIO) was 57.9 per cent more than the Rs 145.8 crore (7.5 per cent of TIO) n Q4-2014 and 5.6 per cent more than the Rs 217.89 crore (9.7 per cent of TIO) in the immediate trailing quarter.
continue reading...

MAM | Media and Advertising

O&M bags 17 awards at 47th Annual Effie Awards

This is the third consecutive year the New York office received top honors on behalf of all creative agencies and the fourth year for the network as a whole. WPP was also recognized as the most effective holding company.
continue reading...

MAM | Media and Advertising

WPP's Xaxis launches Light Reaction

Light Reaction's performance model is designed to combine scientific insight into how audiences perceive, relate and react to advertising with the data resources and scale of Xaxis to deliver highly accountable results for global brands.
continue reading...

Dining | Videos

Student Diaries

No matter how successful you become in life, your student life is something that you always hold close to your heart. And when we think of student life we think of friends, seniors, campus life, loads of fun, and life building lessons. This weekend, Exec Lifestyle took some of the top media executives on a nostalgic trip down memory lane to their childhood. Here are some anecdotes from their lives as students!

Diet | Features

Tips | Features

Pen-chant

Kiss that tan goodbye!

TELEVISION | TV Channels

Aamir Khan sent notice for using 'Satyamev Jayate' as show title

iWorld | Telecom

Ravi Shankar Prasad to inaugurate free Wi-fi connection for tourists at Taj Mahal

MAM | Marketing

LifeCell emerges as the Regional Award Winner of Google SME Heroes Challenge 2015

TELEVISION | TV Channels

Football production in India rejuvenated with ISL: Anilava Chatterjee

Cable TV | Multi System Operators

DEN JV partners on warpath over differential treatment, form separate association

TELEVISION | TV Channels

Aamir Khan sent notice for using 'Satyamev Jayate' as show title

MAM | Marketing

You’ve got trolled: Brands wars unleash on Twitter

iWorld | e-commerce

Myntra locks up Pocketman as a part of Roadster’s BTL campaign

MAM | Media And Advertising

O&M bags 17 awards at 47th Annual Effie Awards

Technology | Hardware

STB market set to grow globally with HD channels & falling prices of smart TVs

	Govt to formulate outdoor advertising policy for Thiruvananthapuram
	With ad for CIC, government ends 'babudom' in Odisha info panel
	Source: TOI

	B-Town stars who got conflicting reactions for brand endorsements
	Source: Mid Day

	Facebook Lite Launches, Pinterest vs Instagram on Ecommerce & Snapchat Doubles Down on Original Content
	Source: India Gazette

	Rajkumar Rao marvels in the new Titan ad!
	Mike Khanna: Charismatic persona of the ad world
	Source: DNA

	Nestle replaces Maggi ads with Nescafe and KitKat commercials, to lose about Rs 10 crore
	Source: ET

	The media agency is only just beginning to get its seat on the table: Pele Cortizo-Burgess
	Source: BS

	DIPR errs in ad payment
	Source: The Shillong Times

	Pregnancy Prompts NBC to Shift Chicago Med to Fall and Heartbreaker to Midseason
	How the Food & Wine Classic Became America's Hottest Festival
	How the Build-Your-Own Meal Craze Is Reshaping Restaurants
	Source: Ad Week

	Late Gators coach, AD Ray Graves remembered as 'the guy who built this place'
	Source: Orlando Sentinel

	Pulled Fairfax sales rep/journo ad reveals a few home truths
	Source: The Australian

	St. Joseph AD to recommend baseball coach not be rehired
	Source: MY Centraljersey

	AD urges government to launch process for revision of Constitution
	Source: Times OfMalta

	Beach-based ad agency produces national "Jurassic World" barbasol spot
	Source: Hampton Roads

	Pueblo East baseball coach Latino to become Mesa Ridge AD
	Source: Chsaa Now

MOVIES | Hindi

Vidya Balan marks a decade in cinema; receives Doctorate from Rai University

The honour was given earlier this week in appreciation of her contributions to Indian cinema over the past 10 years.
continue reading...

MOVIES | Hollywood

28 animation films in competition at Annecy in France

The Festival is being held in Annecy in France from 15 to 20 June.
continue reading...

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