iWorld

Myntra locks up Pocketman as a part of Roadster’s BTL campaign

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/internet-images/2015/06/06/Untitled-1.jpg?itok=aK8j1Yo5

BENGALURU: As part of a unique below-the-line (BTL) marketing activity, ‘Pocketman’ Eric Monjon entered a makeshift man-cave – an air-conditioned metal enclosure with an attached toilet, a table, a bed at Bengaluru’s Orion Mall, for 48 hours.





This was a part of the campaign to mark the unveiling of Italian design studio Parabellum's creation for Myntra's private brand Roadster’s limited edition Pocketman Jeans in India.

The jeans has 13 pockets and Monjon loaded as much food and victuals and other odds and ends that he could carry in them to sustain himself over the next two days.





Monjon’s activities will be monitored on close circuit monitors and will be live-streamed on www.PocketmanLive.com and interaction with him will be possible on Twitter and Facebook, with highlights being shared on Roadster’s YouTube channel.





Over the two days, Monjon will be digging deep into his pockets to pull off acts such as starting a fire, cooking his food, making music and art and other life hacks, that one can use to brave challenging situations when out on a road trip. The pockets are built to handle rough use and come in useful sizes to accommodate cans, tools, gadgets and plenty more informs the company





Myntra fashion brands VP - marketing Manish Aggarwal said, “This was a fun collection to create! We wanted to make a point that all a man needs is the right pair of jeans. You have that pair, you are set for anything. Roadster is here to create new, lasting experiences for customer and this experiment is a live demonstration of our commitment.”





Monjon added, “These jeans are incredible – they are virtually a rucksack for me. As it is, I love going outdoors over the weekend and from now on I will be sure to take these along with me on my fishing trips. I love the functionality of these pockets because it reminds me of where the phrase ‘Baker’s Dozen’ came from. It is almost as if the designer was wary that 12 pockets might not be enough, so he put an extra one! My list of things to carry will be just one from now on – my Pocketman jeans.”





The limited edition Pocketman Jeans are versatile says Myntra, only two thousand of them have been made. Priced at Rs 3999, they come in four different shades, but Aggarwal told Indiantelevison.com that depending upon consumer response, Myntra could make more available. At present, the company’s promotion activities are limited to online and the event in Bengaluru, but, if required, Aggarwal said he would look at taking the act to other cities also.





Launched in December 2012, Roadster has been endorsed by Bollywood actors Kunal Kapoor and Ranveer Singh, and is retailed exclusively on the Myntra and Flipkart platforms.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/27/amzaone%20%281%29.jpg?itok=rPJLBlvy
Amazon & Netflix bag maiden Academy Awards

From wrongly naming the winner for the best film to presenters handling wrong cue cards, this year’s 89 Academy Awards did make news but, for several odds. Not only was La La Land named as the winner of for the best film instead of Moonlight but, reportedly presenters were given the wrong cue...

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/27/mittal%20%281%29.jpg?itok=uIyWNuJu
Airtel makes roaming data & incoming free

Bharti Airtel, India’s largest telecommunications services provider, today announced radical changes that redefine the value proposition for domestic and international roaming. With this, Airtel mobile customers will be able to carry their numbers across India and the world and stay connected all...

iWorld Telecom
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/27/rock-on%20%281%29.jpg?itok=PP5jeOzQ
Conjuring 2, Fleabag & 'Rock-On 2' digital premiere on Amazon Prime

Are you looking for some adventure filled with comedy and drama? Then, Amazon Prime Video is your place to be! Get ready to relive the ‘magik’ of music with the digital premiere of ‘Rock on 2’.

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/27/Telcos.jpg?itok=4hKNfhy2
Telcos may offer multi-play OTT for security, energy & appliance control: Report

MUMBAI: The Smart Home is a growing fifth-play opportunity for operators. The global smart home market is growing exponentially, attracting an array of service providers, including technology giants and startups to major media players, device makers, big-box retailers, home improvement companies,...

iWorld Telecom
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/27/GPS-800x800.jpg?itok=FlPmmJTS
Smartphone chip market to be worth US$ 5bn by '22: Report

MUMBAI: GNSS Chip Market is estimated to be worth US$ 5.22 billion by 2022. Some of the factors driving the growth of the GNSS chip market include the high penetration of electronic, wearable, and connecting devices; increasing demand for accurate and real-time data; rising demand for high-speed...

iWorld Telecom
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/25/Ajit%20Pai.jpg?itok=Cx6Lc99E
Small US broadband businesses relieved from needless regulation, piracy protection mooted

MUMBAI: A government decision in the U.S. reminiscent of India's so-called one-window clearance policy has made life easier for small businesses. The Federal Communications Commission (U.S.) has relieved thousands of smaller broadband providers from onerous reporting obligations stemming from the...

iWorld Broadband
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/25/SavvyHB%20and%20Dilip%20Venkatraman.jpg?itok=Dh02Tyt9
VideoTap to unveil interactive smart video platform, to deliver dynamic, personalised VOD

MUMBAI: VideoTap Digital, the media technology company, promoted by media veteran Dilip Venkatraman, former CEO of CNN-IBN and IBN7 and Savvy Dilip, former Group CMO of ITV Network, is all set to showcase VideoTap, the next generation video platform at 4YFN - Mobile World Congress at Barcelona....

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/27/sa-re-ga-ma-pa%20%281%29.jpg?itok=NwzyxlCL
'Sa Re Ga Ma Pa Li’l Champs' on Zee TV via dittoTV

Sa Re Ga Ma Pa, a singing talent hunt show, is back with a bang! Hugely popular over the last 22 years, the show is set to launch the sixth season of its sub series for kids on 25 February. Li’l Champ fans can watch the show live as it airs on their smartphones on Zee TV, available only on dittoTV.

iWorld Video On Demand
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/24/viu%20%281%29.jpg?itok=9o5ylNuf
Viu enters Middle East, to provide buffer-free content

Video-on-demand (VOD) service provider Vuclip has launched Viu, a direct to consumer VOD service, in the Middle East. The platform is already available in Indonesia, Malaysia, India, Hong Kong and Singapore.

iWorld Video On Demand

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories