MAM

O&M bags 17 awards at 47th Annual Effie Awards

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/mam-images/2015/06/06/Untitled-1_0.jpg?itok=MBil45zz

MUMBAI: Ogilvy & Mather was recognized with top accolades as both O&M North America and the New York office were recognized as the most effective individual office and agency network of the year in their respective categories.

This is the third consecutive year the New York office received top honors on behalf of all creative agencies and the fourth year for the network as a whole. WPP was also recognized as the most effective holding company.

In total, the O&M network won 17 awards across categories including two Gold, nine Silver and six Bronze Effies for noteworthy work on behalf of clients such as IBM, British Airways, IHG, Nestl?, Kimberly-Clark and Caterpillar.

?This honor reinforces the fact that there is a powerful correlation between innovative creative thinking and overall effectiveness. By understanding what people value most at different moments in their lives, we continue to deliver the best for our clients - by creating campaigns that drive true business results,? said Ogilvy & Mather worldwide head of planning Colin Mitchell.

IBM was awarded with a total of seven Effies for work with the agency and was named the most effective brand. It was also recognized as the second most effective marketer in North America. Kimberly-Clark was recognized as the third most effective marketer in North America.

?At Ogilvy, we exist to 'Make Brands Matter.' It is through the discipline of that mission that we can deliver not just exceptionally creative work for our clients, but work that drives business results and growth. I could not be prouder of what we've accomplished at the Effies for the past three years in New York,? said Ogilvy & Mather New York CEO Lou Aversano.

The awards, which recognize the most effective marketing communications cases and agencies in the United States and Canada, are based on the analysis of the North America Effie Awards finalist and winner data from the past year.

?To continue to receive such high recognition by such a prestigious award is an honor. It speaks to the volume of talented individuals that live within our network and the innovative and creative efforts we've proven to deliver to our clients over and over again. We're thrilled to have the opportunity to help them build their brands and are excited to share this honor with each of them,? added Ogilvy & Mather North America chairman and CEO John Seifert.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/16/rs.jpg?itok=npu6o4K2
‘Beautiful by Nature’: JOYquestions Stereotypes in a Brand New Campaign with Mouni Roy

People are conditioned into following certain pre-defined beauty standards of how a woman should look, behave and carry herself around. Physical appearance has always been the yardstick to measure a woman’s beauty

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/16/stdoud.jpg?itok=Ssn_LDuQ
India gets their first-ever international standard Motion Capture Lab

An institution in the entertainment & storytelling sector, Famous Studios once again proves its leadership position.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/15/hdfc.jpg?itok=3YRjH9QH
HDFC Life chooses Music to connect with young millennials

HDFC Life Insurance Company, one of India’s largest private life insurers, launched the second edition of its successful campaign #YoungandResponsible on 15 November 2018.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/15/droom.jpg?itok=bhQd3GhR
Droom ramps up its marketing momentum with the launch of an integrated radio/cinema campaign in major cities across India!

Droom, India’s largest and pioneering online automobile transactional platform, has today announced the rollout of an integrated marketing campaign.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/15/Untitled-1.jpg?itok=oDiO2ebf
Realme introduces its new visual identity system and logo

Realme, the smartphone brand that specializes in providing high quality products for youth, launched its fully upgraded Brand Visual Identity system and Logo to provide a new visual experience and emotional connection with young consumers.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/15/ipsos.jpg?itok=6jYANKvt
Business Entrepreneurialism sees emergence of Social Entrepreneurialism: Ipsos Survey

According to a new survey by Ipsos, a global market research agency, the traditional definition of entrepreneurialism is now undergoing a metamorphosis of sorts and is moving from pure play business entrepreneurialism and is adding a key element of social entrepreneurialism to make a definitive...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/15/ooyala.jpg?itok=6PiPuYqv
OOYALA JOINS SRT ALLIANCE

Ooyala today announced that it has joined the SRT Alliance, a collaboration to continuously develop the SRT (Secure Reliable Transport) protocol and technology stack for low-latency video streaming across any network.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/15/pro.jpg?itok=rosHl_Ad
Producers Guild of India amends by-laws Makes it mandatory for members to implement 'The Sexual Harassment of Women at Workplace' (Prevention, Prohibition and Redressal) Act 2013 (PoSH)

Mumbai: Producers Guild of India at its Extraordinary General Meeting (EGM) on 14th November, 2018 in Mumbai unanimously passed a resolution to amend its by-laws thereby making  it  mandatory  for  all those  members  who  fall  under  the  purview  of  the  The  Sexual Harassment of Women at...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/14/isobar.jpg?itok=f-1TWl1m
Isobar launches Sri Lanka Operations

Isobar, the digital agency from Dentsu Aegis Network, has expanded its operations to Sri Lanka.

MAM Media and Advertising Digital Agencies

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories