LifeCell emerges as the Regional Award Winner of Google SME Heroes Challenge 2015

MUMBAI: LifeCell, India’s largest private umbilical cord stem cell bank won the regional award at the Google SME Heroes Challenge 2015 for innovative use of internet to expand its business. LifeCell was also among the top 5 national finalists, shortlisted from 25 SMEs from different regions.

LifeCell is the first company in the industry to have taken early strides in the digital medium to take the concept of umbilical cord banking across expectant parents in the country. Over the years the company has established significant presence in digital advertising to create awareness around the concept, educate the customer, generate interest and help them to actively consider umbilical cord stem cell banking as a wise investment for their children.

LifeCell’s digital innovations and initiatives include content marketing campaigns, product discovery & purchase journey enabled by a robust technology platform that integrates its web properties, customer contact center and mobile applications to create a delightful experience for customers. LifeCell’s digitally driven content marketing innovations such as pregnancy properties, events, offers from its brand partners in the lifestyle and mother & baby sectors are hugely popular among expectant couples.

LifeCell received the award in Delhi at a grand finale organized by Google, presided over Amitabh Kant, Secretary, Department of Industrial Policy & Promotion (DIPP) – Ministry of Commerce & Industry.

Speaking at the event, LifeCell’ chief marketing officer V.Ravi Shankar said LifeCell was established in 2004. Until 2008, the service was largely a prescribed one by medical practitioners to expectant parents. We found that our audience of expectant parents was turning to digital media and especially Google to get information on pregnancy best practices including nutrition, fitness, do’s and don’ts. This was a big opportunity for LifeCell to reach out to pregnant couples across the country. We have been hand holding our audience in their journey towards parenthood by providing engaging content and online & offline infotainment programs. Digital media began our innings by providing a gateway to reach out to our audience directly. Today digital media serves as the one of the significant channel for expectant parents to reach out to us, catapulting the growth of our business and brand.”

Earlier in November 2014, at a grand event organized by Google in Chennai, LifeCell was selected as one of the five finalists from Chennai to compete at the national level against leading SMEs across the country.

Latest Reads
Digital will be core of ad budgets by 2020: DAN report

MUMBAI: The increasing penetration of digital media in India is creating huge opportunities for marketers to reach out to untapped audiences in newer ways than before. Marketers are getting innovative with the way they choose to advertise to their audience.

MAM Media and Advertising Digital Agencies
Vodafone brings back the Pug in AR

MUMBAI: Television viewers and spectators at Sunday’s grand finale of the Vodafone Premiere Badminton League broke into impromptu smiles when they realised they had unexpected company.

MAM Marketing Brands
Smartworks shows tech-friendly office in new ad

MUMBAI: Provider of shared work spaces, Smartworks has launched its second brand video featuring the benefits of hassle free technology to enhance collaboration and productivity for its members.

MAM Marketing MAM
Ramesh & Suresh get 'lost' again in Cadbury 5Star 3D

MUMBAI: Ramesh and Suresh are back and this time they are lost at a whole new level. Over the last twelve years, Cadbury 5Star has entertained viewers bringing to them ‘lost’ antics of the iconic duo of Ramesh and Suresh.

MAM Marketing MAM
Amazon says out with the old in Great Indian Sale ads

MUMBAI: E-commerce giant Amazon has launched its new campaign ‘Ab Sehan Kyun Karna’ in tandem with its first Great Indian Sale for 2018. The message to the customers is to do away with the old and usher in the new for the new year. The campaign features a series of ads on various situations in...

MAM Marketing MAM
WATConsult celebrates 11 yrs with unique board game

MUMBAI: WATConsult, the digital and social media agency from Dentsu Aegis Network, has launched PlayAgency, an innovative board-game, as part of its 11th anniversary celebration. To break the monotony of regular anniversary campaigns, the agency came up with something unique which caters to all...

MAM Marketing Brands
Dentsu Webchutney launches digital campaigns for Vespa Red and Aprilia

Dentsu Webchutney has created a digital campaign for Piaggio India’s trendsetting Vespa Red that was launched the month of October last year. It is an extension of its existing global collaboration with Red, an organisation that partners with global brands to create awareness and support the fight...

MAM Marketing MAM
Perfetti Van Melle hands over media duties to Wavemaker

Perfetti Van Melle India has handed over its media duties account to GroupM’s content and technology agency Wavemaker.

MAM Marketing MAM
The rising trend of coopetition among brands

MUMBAI: Who would have thought that companies would overcome their ego and actually collaborate with other brands to come up with joint advertisements? That is the new trend in the market-coopetition (a combination of cooperative and competition).

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories