18 June 2015  | Volume 41 - Issue No: 53   Facebook Twitter YouTube YouTube
 
visit website: www.indiantelevision.com
 
 
 
MAM | Marketing
ASCI launches mobile app to curb misleading ads
ASCI has launched India's first consumer complaint mobile App - ASCIonline, to provide consumer complaint services on a mobile phone besides providing the facility online.
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Bold Is Beautiful
 
 
 
Storyboard:

The ad was created for apparel company Anouk Ethnic Wear. In the video one of the lesbian partners is getting ready to meet the other's parents. One of the girls says she doesn't want to hide their relationship anymore and that it was time to take the bold step.
 
Purpose of the ad:

As India does not approve of gay relationships and gay sex is not well received in popular culture, the commercial has been termed path-breaking.
 
Client:
Anouk
 
Creative Team:
Sangeetha Sampath
 
Production House:
Hectic Content
 
Media used:
Digital
 
Agency :
Ogilvy & Mather, Bangalore
    Watch the Video
 
 
     
MAM | Media and Advertising
WPP ups stake in TAM analysis software company TechEdge to 49%
TechEdge licenses a range of software products to broadcasters and media companies, enabling users to analyse, interpret and action respondent level TAM data.
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MAM | Marketing
SureWaves wins award for excellence in emerging technologies
The award was constituted to recognize and reward the accomplishments of the IT industry across a varied spectrum.
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MAM | Media and Advertising
GroupM acquires Chemistry Media in New Zealand
Chemistry Media is a media planning and buying agency with operations in Auckland and Wellington. Key clients include Bank of New Zealand, Fonterra, Nestlé, and Restaurant Brands.
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TELEVISION | TV Channels
Nick Grimshaw, Rita Ora join ‘The X Factor’, Fernandez-Versini & Cowell return
 
Satellites | Satellite Operators
Globecast, MEASAT to aid Bright Lights’ HD pay-TV channel launch
TELEVISION | TV Channels
DD Sahyadri Cine Awards 2015 unveils nominations
 
TELEVISION | TV Channels
Zee Classic to air cult favourite ‘Sholay’ for the first time
 
 
TELEVISION | TV Channels
Star Plus takes a leap in storytelling with 'Badtameez Dil'
 
TELEVISION | TV Channels
Sun TV Network writes to Home Minister to reconsider security clearance
 
DTH | DTH Operator
FY-2015: Inflection point for DTH companies in India?
 
TELEVISION | TV Channels
“In next 3 months, we will launch female skewed shows”: NP Singh
 
TELEVISION | TV Channels
Discovery Networks APAC acquires Setanta Sports Asia
 
Technology | Software
Gaana.com partners The Orchard to strengthen music library
 
TELEVISION | TV Channels
Star Plus takes a leap in storytelling with 'Badtameez Dil'
 
- Google Has Released A Brand New Tool To Measure Ad Effectiveness
  Source: Thetech Portal
   
- One ad blocking company wants companies to enforce ad blocking at a system-wide level
- Snapchat just turned its popular geofilters into ad units, and McDonald's is already on board
Source: BI
   
- Ad Council launches mobile app for consumer complaints
Source: The Hindu
   
- Why surge of smartphones, social media threatens ad-revenue for news sites
Source: Indian Express
   
- Katy Perry `almost` strips down for new Moschino ad

Source: Zee News
   
- Global Ad Network BuzzCity Launches 'Urban Clusters' for Mobile Advertisers

Source: PR Newswire
   
- Why filmstars do underwear ads for lesser known brands

Source: Live Mint
   
- HTC Testing BlinkFeed Ads in Select Markets

Source: NDTV
 
- FCC Hits AT&T With a $100 Million Fine for Its 'Unlimited Data' Ads
- Google Launches Key Ad Tech Tools for Publishers and Marketers
- In a Busy Week, PlayStation Teases Games, Touts Streaming Service and Hires a New Agency
- Ogilvy CEO Miles Young to Step Down, Become Oxford Administrator
Source: Ad Week
   
- MTA launches ad campaign targeting railroad crossing safety
Source: NY Post
   
- Ad dollars seek out native mobile apps to capture users where they live
Source: Venture Beat
   
- Telekinesis announces new album, Ad Infinitum, premieres "In A Future World"
Source: COS
   
- Verizon Not Selling Huffington Post But Ad Business Still Key
Source: Forbes
   
- Salesforce Wants to Help Clients Buy Display Ads Using Their CRM Data
Source: Adage
   
- Ad Blockers Doom Many Publishers to Chase Clicks
Source: Bloomberg View
   
     
MOVIES | Hindi
Sony Music acquires music rights to SRK-Kajol’s ‘Dilwale’
The duo were last seen on the big screen in Karan Johar’s 2010 drama My Name Is Khan, the music rights of which were also with Sony Music.
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MOVIES | Hollywood
Scorpions celebrate 50 years of rock with 19th album
The most successful export from continental Europe with more than 100 million records sold, Scorpions are celebrating 50 years of rock with the release of their 19th studio album, Return To Forever on 11 September, 2015.
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