Technology

Gaana.com partners The Orchard to strengthen music library

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MUMBAI: In a bid to strengthen its library, Gaana.com has inked a partnership with music, film and video distribution company The Orchard to add more than seven million indie songs to its catalogue in India.

With this the total catalogue size of Gaana.com has touched 10 million songs.

The Orchard operates in more than 25 global markets, amplifying reach and revenue across the world through multiple digital, physical and mobile partnerships internationally. The artists that the company works with range from legendary rockers Toto, metal gods Slayer and rising Indie duo Say Lou Lou. Popular Indian indie acts include Raghu Dixit, Soulmate, DhruvGhanekar and Blackstratblues.

Gaana.com’s music streaming app and web service has 15 million+ app downloads and over 12 million registered users. It has a catalogue ranging from Bollywood, international, regional and independent music.

Gaana.com business head Pawan Agarwal said, “Our focus is to create best music experiences for its users and we are focused on bringing the widest selection of songs from India and international markets for our consumers. The Orchard is an important partnership for us, and we believe the consumers would love it.”

“We're excited to be working with Gaana as it grows its presence in India. Bringing our quality catalogue to local listeners and extending our labels' brands in the region is the perfect representation of what we're about: using technology and relationships to bring music to engaged consumers wherever they are in the world,” added The Orchand CEO Brad Navin.

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