Television

Star Plus takes a leap in storytelling with ?Badtameez Dil?

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2015/06/16/Untitled-1_1.jpg?itok=-PUDLl-x

MUMBAI: The country?s numero uno general entertainment channel (GEC) Star Plus is definitely keeping pace with the changing taste of viewers. Star Plus, over the years, has changed the way GECs told stories and made the characters a household name.

A year back, with shows like VeeraPyaar Ka Dard Hai Meetha Meetha Pyaara Pyaara,Yeh Hai MohabbateinEk Hassena ThiIndia?s Raw StarAirlinesNisha Aur Uske Cousins and Everest ? the channel had moved its programming strategy towards youngsters.

Star Plus general manager Gaurav Banerjee once stated that with consumer?s taste evolving, the channel, which entertains the youngest democracy in the world, needs to change as well. And more recently with Tu Mera Hero, Tere Shehar Mein and Dosti, Yaariyan, Manmarziyan, it has touched the hearts of the youth.

Taking another leap in storytelling, the channel has launched Phir Bhi Na Maane? Badtameez Dil, a love story between a VJ and a business head. Produced by Tequila Shot Productions? Saurabh Tewary, it will air from 29 June from Monday to Saturday at 8.30 pm.

On the title of the show, Tewary believes that it is very important to name the show, which is clutter breaking. ?In today?s scenario, the first communication that happens is the name and we wanted it to be little different at every level. Today, if anyone is discussing the name of the show for 30 seconds or a minute, I think the job is done,? he states.

The story is about two characters who get separated because of their misunderstandings and the manipulations of others only to meet again after seven years to resolve the unsettled issues and misunderstandings.

Tewary reveals that the narrative of the show is very different and because the narrative is different, it wanted to name the show slightly hatke. The characters are slightly edgy and over-the-top, but the production house has managed to keep it within the family space making it a hardcore family show.

Abeer Malhotra, played by Pearl V Puri is a VJ with Groove Music channel who leads a charming and luxurious life. Whereas Asmita Sood, who plays the character of Meher Purohit, is a practical and dedicated woman who is the business head of the same music channel and has reached this pinnacle of life with a lot of hard work.

For the first time on Indian television, a daily soap will have an album of five songs recorded exclusively for it, which is sung by Darshan Rawal, the runner up of the singing reality show, India?s Raw Star.

Finite Love Story

Tewary reveals that he plans to make it a finite show and thus has decided to create only 300-350 episodes. ?It is impossible to narrate a love story for ages and ages. Love stories are always finite shows and cannot be kept running for a longer period otherwise the show will lose its relevance and visibility,? he reasons.

Challenging to produce content for six days a week

Tewary feels that producing a daily fiction for six days a week is a challenging job and becomes far more difficult when it is a love story. ?In a love story there are not multiple tracks and it is generally around two characters and one has to write episodes and scenes around those two characters. And the moment you shift the gear from those two characters to the other, your show starts falling and at the same time you are creating content for six days a week which is little tough to crack,? he said.

He explained that it puts a lot of pressure on writers and the entire crew and team. ?But I guess, this is the kind of madness one needs to deal with when you know that the outcome has to be good,? he said.

Tewary has written the episodic story. However, apart from him there are another six writers onboard. As of now, the production house has canned 12 episodes and by the time the show goes on-air, it will have another six-seven episodes ready to go.

Demanding Time Slot

The show will be competing with other shows like Jamai Raja on Zee TV, Taarak Mehta Ka Ooltah Chashmah on Sab, Udaan on Colors, Muh Boli Shaadi on Sony Entertainment Television (SET) and Kalash...Ek Vishwaas on Life OK.

Tewary believes that all these are different shows, from family drama to social based to a family entertainer and he wants to cater to all the audiences, which these shows in today?s scenario absorb. ?That is why we have kept the base like that and designed the story in that particular manner. We want to cater to the larger audience base starting from 16 years to 30 years old,? he concluded.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/18/FY18.jpg?itok=O5w2knJ_
A+E Networks | TV18 launches FYI TV18 HD

AETN18, the joint venture between A+E Networks and Network18 has planned to launch the high definition (HD) version of the contemporary lifestyle entertainment channel—FYITV18 on 18 October 2018.

Television TV Channels Specialised and Niche
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/18/Mehul_Kapadia.jpg?itok=8ov9ErjP
Tata Communication, European Tour show how VR can transform golf

The European Tour and Tata Communications have completed the world’s first test of live 360° video in 8K Ultra High Definition – the highest resolution in digital television on 16 October 2018.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/18/week%2041.jpg?itok=dlmdEXYB
Kids most benefited genre in Chrome DM week 41

MUMBAI: With a growth of 0.72 per cent as compared to last week (40), the kids genre marked the highest opportunity to see (OTS) among all categories in week 41 of Chrome Data Analytics & Media. In the kids genre, Nickelodeon gained the highest OTS with 91 per cent in All India 1 Lakh+ market....

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/bb.jpg?itok=zY4XZsFs
Prepare for three months of fireworks as COLORS SUPER premieres Bigg Boss Kannada – Season 6

Television viewing has never been the same, since the introduction of reality programming kingpin

Television TV Channels Regional
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/kaal.jpg?itok=UqtRUxIk
Star Bharat brings Kaal Bhairav Rahasya 2 with a new mystery

India has had age old history associated with myths legends folklore and one of the biggest myth has been that of the curses.

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/cnbc.jpg?itok=EokyIsrZ
Industry Honchos Uday Kotak, Rajnish Kumar and Kalpana Morparia come together to identify the winners of IBLA 2019

CNBC-TV18’s most-awaited marquee property, The India Business Leaders Awards will be conducting a jury meet along with an informative and insightful panel discussion on Today at Trident BKC, Mumbai, 2:30 pm.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/news.jpg?itok=DMl2reiu
News18 India Unveils Two New Shows- “Ye Desh Hai Humara” and “Akhada”

Ahead of the upcoming assembly elections in 5 states including MP & Rajasthan and general elections next year

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/allu.jpg?itok=B2FEfPB4
Zee Telugu Announces World Television Premiere of Allu Arjun starrer Naa Peru Surya

Filling this weekend with patriotism, action and drama, Zee Telugu is here with a world television premiere movie of a young man discovering himself while finding the right balance between serving his country and overcoming the hurdles thrown at him due to the power struggles in place.

Television TV Channels Regional
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/10/btvi.jpg?itok=VtXL2F1Y
BTVI endeavors to increase financial literacy across India through Money Mantra

Business Television India (BTVI), India’s Premier English Business News Channel, introduces a multicity initiative - Money Mantra which is an effort to expand the financial awareness and literacy by bringing together, personal financial experts and mutual fund experts close to the common man and...

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories