12 June 2015  | Volume 41 - Issue No:49   Facebook Twitter YouTube YouTube
 
visit website: www.indiantelevision.com
 
 
 
TELEVISION | TV Channels
Star launches emotional TVC to rejuvenate hockey
In order to rejuvenate the below par statistics, Star Sports, which will be telecasting Hockey World League matches, has launched a TVC in association with Opticus to secure emotional connect with the Indian audience.
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99acres.com launches a new TV Commercial "Maximum Rental Properties"
 
 
 
Storyboard:

Conceptualised by JWT, the story is about 2 friends living together in an apartment. While they are watching television in their living room, a girl walks in with her luggage. She greets both these guys and they reciprocate. While this is happening, one of the guy turns towards his friend sitting beside him and he finds that he is not there. We realise that the guy is actually standing next to the girl. And the rest is a click away...

 
Purpose of the ad:

Designed with the objective to establish the concept of searching rental properties hassle free using its mobile platform, the ad narrates that 99acres.com can provide best rental options in your town whenever required.

 
Client:
99acres.com
 
Creative Team:
Shujoy Dutta, Sundeep Sehgal, Neha Banga, Neetika Aggarwal, Akshat Singh, Anusheel Chowdhury
 
Media used:
Television
 
Agency :
JWT
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TELEVISION | TV Channels
BARC: India Today TV topples Times Now; bags pole position
In the English news genre, India Today Television claimed the top slot with 354 (000’s sum).
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TELEVISION | TV Channels
TAM: Zee TV gets back to no 3; Star & Colors dip
Interestingly, Star Plus and Colors had four shows each in the top 10 shows chart.
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MAM | Media and Advertising
BBC Advertising appoints Alistair McEwan as SVP Asia & ANZ
Reporting to BBC Advertising EVP Carolyn Gibson, McEwan will also remain part of the ANZ leadership team under BBC Worldwide ANZ managing director Jon Penn, and join the Asia leadership team under EVP & GM Asia David Weiland.
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iWorld | Over The Top Services
Eros to propel digital play in July with campaign; defers Pay TV strategy
 
iWorld | Over The Top Services
Netflix teams with Plan B to produce movie starring Brad Pitt
MAM | Marketing
LifeCell emerges as the Regional Award Winner of Google SME Heroes Challenge 2015
 
 
TELEVISION | TV Channels
Star Plus ups stakes; extends early prime time with new show at 5.30 pm
 
MAM | Marketing
JWT & Group SJR launch content marketing unit – Colloquial
 
TELEVISION | TV Channels
CPL takes a leap with SRK as franchise owner; Hero as title sponsor
 
Cable TV | Multi System Operators
Hathway ropes in Sania Mirza as brand ambassador for broadband service
 
TELEVISION | TV Channels
Nick packs a punch with sixth ‘Motu Patlu’ made-for-TV movie premiere
 
TELEVISION | TV Channels
NDTV inks deals with multiple potential investors for e-commerce ventures
 
TELEVISION | TV Channels
Discovery Channel to telecast ‘The Story of Yoga’ in multiple languages
 
- Half of Facebook's advertising revenue comes from overseas markets
- Sandeep Goyal to launch new ad agency Tango Media
- Hindustan Unilever takes down Knorr instant noodle television commercials off the air
  Source: ET
   
- Kissa kurta ka: A lesbian ad shows that change is not just handed down by a Supreme Court
Source: First Post
   
- Sapient Saga: How an IT consulting firm became an advertising agency
Source: HT
   
- Rediffusion Y&R CSO Kavita Kailas quits
Source: Campaign India
   
- NDMC removes 7 illegal rooftop ads

Source: The States Man

   
- North Corporation pulls down illegal hoardings

Source: The Hindu

   
- Flipkart hires Silicon Valley veteran Ravi Garikipati

Source: Live Mint

   
- TubeMogul CEO on $83 million raise: The ad tech market may be hurting, but we're not

Source: BI

   
- Paediatrics body framing rules with GlaxoSmithKline’s help
- City team storms internet with radical ads

Source: TOI

   
 
- Here's Why Twitter's CEO Swap Could Be Just What Its Ad Business Needs
- Twitter CEO Dick Costolo Is Out as Co-Founder Jack Dorsey Takes Over
- Why TV Is Still the Most Effective Advertising Medium
Source: Ad Week
   
- Apple is allowing ad blockers on iPhones-but they will block a lot more than ads
Source: QZ
   
- Brutal Carly Fiorina ad: What’s Hillary’s biggest accomplishment as Secretary of State?
Source: Hot Air
   
- Trade Deal Will Hurt Urban Black Communities, Labor Ad Warns
Source: Huffington Post
   
- Unions, centre-left interests to begin ad campaign attacking Harper’s Tories
Source: The Globe And Mail
   
- Watching a 20-Second Ad Nets a Free Donation to Charity
Source: Discovery
   
- Global Ad Spending Will Be Up an Average 4.2% Next Year
Source: Ad Age
   
- AOL, Harman Kardon, MRY joining Mobile Advertising Roadshow in NYC on June 16
Source: VB
   
- Scaling Programmatic Advertising With Dynamic Ads
Source: ML
   
     
MOVIES | Hindi
After 'Zakhm,' 'Hamari Adhuri Kahani' loosely based Mahesh Bhatt's parents story
Interestingly, the film being released globally on 12 June is reported to be based on the love story of Mahesh Bhatt's parents, Nanabhai Bhatt, Shirin Mohammad Ali and his stepmother.
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MOVIES | Hollywood
Curtains down for showman Christopher Lee at 93
The man who sent chills down our spine with his surreal performance of Count Dracula, leaves us at the age of 93.

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