TAM: Zee TV gets back to no 3; Star & Colors dip

MUMBAI: Week 23 observed Zee TV winning back its third slot, dislodging Sab to number four as per TAM ratings. On a household level, with 318 GRPs, up from 312 GRPs, Zee TV made its way to number three spot and garnered 147 GRPs, up from 142 GRPs on an individual level.


On the other hand, Sab remained stagnant with 313 GRPs at number four on a household level and 150 GRPs, up from 149 GRPs on an individual level.


Apart from this, Life OK, Sony Entertainment Television (SET) and &TV proved to be the rising stars of the week on both household and individual levels.


Despite gain, Life OK stayed at number five with 301 GRPs, up from 297 GRPs on a household level and with 130 GRPs, up from 126 GRPs on an individual level. Sony at number six observed a significant viewership and noted 239 GRPs, up from 208 GRPs on a household level and 113 GRPs, up from 97 GRPs on an individual level.


&TV too seems to be on a growing spree as it reported 129 GRPs, up from 114 GRPs on a household level and 58 GRPs, up from 52 GRPs on an individual level.


On the losers’ front, Star Plus and Colors observed a dip in the viewership. Despite a drop, Star Plus continued to maintain its number one position with 553 GRPs, down from 597 GRPs on a household level and 244 GRPs, down from 260 GRPs on an individual level.     


Last but not the least, at number two Colors witnessed 460 GRPs, marginally down from 468 GRPs on a household level and 207 GRPs, down from 208 GRPs on an individual level.        


Interestingly, Star Plus leads the pack with four of its show in the top 10 shows list. Saathiya Saath Nibhana bagged the number spot with 4.37 TVR followed by Ye Hai Mohabbatein with 4.06 TVR. Yeh Rishta Kya Kehlata Hai occupied the fourth spot with 3.24 TVR, while on number 10 was Diya Aur Baati Hum with 2.59 TVR.


On the other hand, Colors too saw four of its shows being featured in the top 10 list. The channel’s reality show – India’s Got Talent stood at number six with 2.87 TVR followed by Meri Aashiqui Tum Se Hi with 2.7 TVR at number seven. Udaan occupied eighth spot with 2.62 TVR followed by Chakravartin Ashoka Samrat with 2.61 TVR at number nine.


Zee TV’s Kumkum Bhagya came third with 3.84 TVR. Last but not the least, Sab’s Taarak Mehta Ka Ooltah Chashma garnered 3.07 TVR at number five.   


Click here for the full report

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