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| Agency: |
| Publicis Ambience |
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| Creative team: |
| Bobby Pawar, Amod Dani, Umesh Rawool, Zarwan Divecha |
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| Production house: |
| Offroad Films |
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| Storyboard: |
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Young people today are very comfortable with the sentiment that what's theirs is theirs. In this TVC, Priyanka Chopra gives voice to that thought. And she makes it evident by bringing an element of whacky, youthy coolness to that argument. She is an elite girl whose possessiveness finds an infectious voice in a song, while she dodges her Schmitten from the greedy one who follows her wherever she goes.
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| Client: |
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Rajhans |
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| Purpose
of the ad: |
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The chocolate category is growing rapidly and there are a lot of international brands that are also entering the Indian Market. The most critical challenge was to find a unique space for the chocolate brand apart from creating awareness for trying it. |
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