Television

Insync to telecast Lata Mangeshkar's 85th birthday celebration

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MUMBAI: Insync, the first 24*7 classical music based television channel which showcases Indian classical and other music genre such as Ghazal, Sufi, fusion, Spiritual, Music education, Dance and others is riding high on success. Insync aims to cater not only the connoisseurs of Indian classical music but also to rope in the youth to experience the richness of our traditional music.

The channel was launched on satellite from 15 August, 2013 and has completed first year of operations. It is visible on all major digital cable networks across India reaching 10 million Indian households. Insync possesses 500 hours of High Definition video content in the targeted Music genres thereby becoming arguably the largest private sector video content library. Insync will start its Carnatic music segment from 23 October, 2014 on the auspicious occasion of Diwali. Insync’s advisory board consists of Pt Shivkumar Sharma, Pt. Hariprasad Chaurasia, Shankar Mahadevan, Niladri Kumar and Pt. Vijay Ghate.

Hridayesh Artist and Swar Bharti, the organizers of the celebration concert have chosen “Insync” as exclusive Television Partner to cover 85th birthday celebration Ratna Lata Mangeshkar ji. The celebration will witness coming together of two Bharat Ratna on one stage when Lata Mangeshkarji would be felicitated by another Bharat Ratna Sachin Tendulkar.

The celebration will also include spectacular dance ballet “Chalan Wahi Des” by 30 kathak dancers based on extremely popular ‘Meera Bhajans’ composed by Pt. Hridaynath Mangeshkar and sung by Lata Mangeshkarji. The ballet is conceptualized by Adinath Mangeshkar produced by Swarbharati and Choreographed & directed by Kathak exponent Shama Bhate. This event will also mark the glorious acknowledgement of completion of 60 years serving Music industry by Pt. Hridaynath Mangeskarji.

The occasion will be well attended by dignitaries and celebrities with guest of Honour being Asha Bhosleji. Insync has been given exclusive right to cover the special event and showcase it on the channel.

Adinath Mangeshkar said: “Insync is the only channel focused on preserving, protecting and promoting our rich Indian Music and considering the rich musical lineage of Mangeshkar family, Insync is rightly positioned to be associated with such a prestigious happening. We all admire the efforts of Insync in the field of Indian Classical based music genres.”

The channel will also air weeklong celebration of this glorious occasion of Lataji’s 85th birthday by showcasing timeless classics sung by the Queen of melodies Lata Mangeshkarji on its Flagship programme “ Tere Sur Mere Geet” (show of Hindi Film songs based on Classical Ragas) from 25 September to 1 October, 2014. 

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