JWT’s ‘Make Every Yard Count’ leads at Spike Asia

MUMBAI: At the Spikes Asia Festival of Creativity 2014, Indian entrants won four Gold, nine Silver and 32 Bronze Spikes. JWT India’s ‘Make Every Yard Count’ for Nike bagged two Golds, one each in the Film and Film Craft categories. Bagging two Gold, two Silver and five Bronze Spike trophies, JWT emerged as the winner amongst the Indian entrants, this year.

PHD India and Lowe Lintas received a Gold each for Kan Khajura Tesan (HUL), in the media and mobile categories, respectively. Ogilvy & Mather India bagged a trophy for its entry 'The Good Road', for Castrol Activ/Bengaluru Traffic Police in the Innovation Spikes category.  

The winners were declared in Singapore on 26 September, the final day of this year's event. The Indian winners are listed below, by category.

Branded Entertainment

Two Bronze Spikes were won by JWT’s ‘Make Every Yard Counts’ for Nike and ‘Kan Khajura Tesan’ entered by Lowe Lintas, PHD and Ozontel, for Hindustan Unilever.


Two Bronze wins again. One by DDB Mudra’s campaign 'Identity 1, Identity 2' for Volkswagen and the other by BBDO India for Visa’s ‘Dream2Advance’.


Ogilvy & Mather bagged a Silver Spike for The Akanksha Foundation’s ‘Message Barter’.


Ogilvy & Mather’s ‘Message Barter’ received a Silver along with Visa’s ‘Dream2Advace’ by BBDO taking the count to two Silvers.

McCann Worldgroup India and Cheil Worldwide India won two Bronze awards each for ‘Share my dabba’ and ‘The Light Bag’ respectively. Havas Worldwide India also bagged a Bronze for ‘No Child Brides’, for Child Survival India.


JWT’s ‘Make Every Yard Count’ for Nike received a Gold while Bronze went to Ogilvy & Mather for 'Google Reunion'.

Film Craft

Besides a Gold, ‘Make Every Yard Count’ for Nike by JWT also acquired two Silver trophies.

BBH India won two Bronze Spikes, one each for Skoda India’s ‘Hydrant’ and ‘A Family Story’.


Ogilvy & Mather secured one for ‘The Good Road’ campaign for Castrol Activ/Bangalore Traffic Police.


PHD India landed a Gold and a Silver for Kan Khajura Tesan (HUL).

22Feet Tribal Worldwide earned a Bronze for ‘Push the Pin’, for Tata Global Beverages (Media agency: Maxus Bengaluru).

Cheil India collected a Bronze for work on Halonix - the entry ‘The Safer City’.

McCann scooped a Bronze for 'Share My Dabba'. 

Vizeum’s entry for MTV also took home a Bronze trophy.


Kan Khajura Tesan entered by Lowe Lintas and Partners in this category bagged a Gold award.


Grey received two Bronze awards for work on Duracell - one for the entry Torch 'Squeeze’ entry, and the other for the campaign (Choo-Choo, Remote Control, Camera)

McCann won a Bronze for the campaign on Big Babol (Tangerine, Mango, Pear).

JWT’s campaign for Godrej Security Solutions (House, Antique Store, Music Store) also secured a Bronze. 

Cheil India received a Bronze for 'The Light Bag', for Salam Balak Trust.


Ogilvy & Mather acquired two Silver - one each for The Akanksha Foundation (Message Barter) and Road Safety Awareness (The Seatbelt Crew, for Channel V).

BBDO obtained a Silver too, for 'Illegal Sand Mining' for client Awaaz Foundation.


McCann won one Bronze for its Big Babol series, while Grey bagged one for the Duracell campaign. 

A Bronze went to DDB Mudra Group for work on Future Group, a campaign comprising entries 'TV Unit' and 'Dining Table' for Hometown Retail.

Print & Poster Craft

DDB Mudra bagged a Bronze in this category for its campaign for Volkswagen (Identity1, Identity2).

Promo & Activation

JWT received three Bronze for the Nike ‘Make Every Yard Count’ film.

BBDO’s ‘Dream2win' won two Bronze awards. 

Geometry Global was awarded one Bronze for Lifebuoy Hand Pump (HUL).


Ogilvy & Mather acquired a Bronze for Mumbai Police’s ‘The Train’ entry, India's lone metal in the category. 

Latest Reads
Barbeque Nation launches campaign to promote family dining during Diwali

NEW DELHI: Casual dining restaurant chains Barbeque Nation has launched a promotional campaign Tyohar Ek Roop Anek urging people to indulge in family dining at the restaurant this Diwali. The campaign was conceptualized considering the excitement and bustle during Diwali and the need to unwind and...

MAM Media and Advertising Ad Campaigns
Martin Sorrell bullish on India

WPP chief executive officer Martin Sorrell is bullish about India’s economy. He believes the GST switchover pangs and demonetisation were only temporary hiccups.

MAM Media and Advertising People
Lowe Lintas adds sparkle to Caratlane’s #GetDiwaliReady

During Diwali, online or retail brands in any category be it apparels or malls or real estate or automobiles and even jewellery are vying for attention saying ‘buy me’ by offering discounts and cashbacks.

MAM Media and Advertising Ad Campaigns
Max's fresh take on contemporary urban lifestyle

Max Fashion recently launched its latest TV commercial. The film has been conceptualised by JWT and leverages the insight that there are endless ways to win your partner back after a tiff.

MAM Media and Advertising Ad Campaigns
Shatrughan stimulates all against counterfeiting and piracy in FICCI ad

MUMBAI: Amidst of festival season this year, the veteran actor and MP, Lok Sabha, Shatrughan Sinha has joined hands with FICCI CASCADE (Committee Against Smuggling and Counterfeiting Activities Destroying the Economy) for an awareness campaign against illicit trade. Sinha has released a video...

MAM Marketing MAM
HyperCITY rolls out maiden campaign #HarDilRoshanKaro!

MUMBAI: HyperCITY Retail (India), a hypermarket chain, has launched its new digital campaign, #HarDilRoshanKaro. The DVC captures the ever-evolving positioning of HyperCITY of providing a perfect opportunity to their patrons to be a ‘Super Hostess’, this Diwali.

MAM Media and Advertising Ad Campaigns
Isobar ropes in Nagappa as VP - south, strengthens Bangalore team

MUMBAI: Isobar India has appointed Suraj Nagappa as its vice president to head the business for south. He will be based out of the Bangalore office which boasts of a team size of over 70 and with clients like SunTv, Myntra, Wrangler, Duroflex, Air Asia to name a few.

MAM Media and Advertising People
Govt launches ad to help end same-gender bias in women

NEW DELHI: An online campaign has been launched by Government to help end gender bias in women against women.

MAM Media and Advertising Ad Campaigns
Brands pick digital over TV and print for Diwali marketing

MUMBAI: The festival of lights and colours is finally here! Diwali has always been an occasion to reconnect with family and our loved ones but the event is also that time of the year when brands go all out to create presence and market themselves across all channels.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories