MAM

JWT?s ?Make Every Yard Count? leads at Spike Asia

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/mam-images/2014/09/27/spikesssssssssss.jpg?itok=2b-plM4U

MUMBAI: At the Spikes Asia Festival of Creativity 2014, Indian entrants won four Gold, nine Silver and 32 Bronze Spikes. JWT India?s ?Make Every Yard Count? for Nike bagged two Golds, one each in the Film and Film Craft categories. Bagging two Gold, two Silver and five Bronze Spike trophies, JWT emerged as the winner amongst the Indian entrants, this year.

PHD India and Lowe Lintas received a Gold each for Kan Khajura Tesan (HUL), in the media and mobile categories, respectively. Ogilvy & Mather India bagged a trophy for its entry 'The Good Road', for Castrol Activ/Bengaluru Traffic Police in the Innovation Spikes category.  

The winners were declared in Singapore on 26 September, the final day of this year's event. The Indian winners are listed below, by category.

Branded Entertainment

Two Bronze Spikes were won by JWT?s ?Make Every Yard Counts? for Nike and ?Kan Khajura Tesan? entered by Lowe Lintas, PHD and Ozontel, for Hindustan Unilever.

Design

Two Bronze wins again. One by DDB Mudra?s campaign 'Identity 1, Identity 2' for Volkswagen and the other by BBDO India for Visa?s ?Dream2Advance?.

Digital

Ogilvy & Mather bagged a Silver Spike for The Akanksha Foundation?s ?Message Barter?.

Direct

Ogilvy & Mather?s ?Message Barter? received a Silver along with Visa?s ?Dream2Advace? by BBDO taking the count to two Silvers.

McCann Worldgroup India and Cheil Worldwide India won two Bronze awards each for ?Share my dabba? and ?The Light Bag? respectively. Havas Worldwide India also bagged a Bronze for ?No Child Brides?, for Child Survival India.

Film

JWT?s ?Make Every Yard Count? for Nike received a Gold while Bronze went to Ogilvy & Mather for 'Google Reunion'.

Film Craft

Besides a Gold, ?Make Every Yard Count? for Nike by JWT also acquired two Silver trophies.

BBH India won two Bronze Spikes, one each for Skoda India?s ?Hydrant? and ?A Family Story?.

Innovation

Ogilvy & Mather secured one for ?The Good Road? campaign for Castrol Activ/Bangalore Traffic Police.

Media

PHD India landed a Gold and a Silver for Kan Khajura Tesan (HUL).

22Feet Tribal Worldwide earned a Bronze for ?Push the Pin?, for Tata Global Beverages (Media agency: Maxus Bengaluru).

Cheil India collected a Bronze for work on Halonix - the entry ?The Safer City?.

McCann scooped a Bronze for 'Share My Dabba'. 

Vizeum?s entry for MTV also took home a Bronze trophy.

Mobile

Kan Khajura Tesan entered by Lowe Lintas and Partners in this category bagged a Gold award.

Outdoor

Grey received two Bronze awards for work on Duracell - one for the entry Torch 'Squeeze? entry, and the other for the campaign (Choo-Choo, Remote Control, Camera)

McCann won a Bronze for the campaign on Big Babol (Tangerine, Mango, Pear).

JWT?s campaign for Godrej Security Solutions (House, Antique Store, Music Store) also secured a Bronze. 

Cheil India received a Bronze for 'The Light Bag', for Salam Balak Trust.

PR

Ogilvy & Mather acquired two Silver - one each for The Akanksha Foundation (Message Barter) and Road Safety Awareness (The Seatbelt Crew, for Channel V).

BBDO obtained a Silver too, for 'Illegal Sand Mining' for client Awaaz Foundation.

Print

McCann won one Bronze for its Big Babol series, while Grey bagged one for the Duracell campaign. 

A Bronze went to DDB Mudra Group for work on Future Group, a campaign comprising entries 'TV Unit' and 'Dining Table' for Hometown Retail.

Print & Poster Craft

DDB Mudra bagged a Bronze in this category for its campaign for Volkswagen (Identity1, Identity2).

Promo & Activation

JWT received three Bronze for the Nike ?Make Every Yard Count? film.

BBDO?s ?Dream2win' won two Bronze awards. 

Geometry Global was awarded one Bronze for Lifebuoy Hand Pump (HUL).

Radio

Ogilvy & Mather acquired a Bronze for Mumbai Police?s ?The Train? entry, India's lone metal in the category. 

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/16/Truecaller.jpg?itok=GJpRMARf
Truecaller shows it is more than just a caller ID & spam detection app

Truecaller has launched its new television and digitally focused advertising campaign with the tagline ‘Sab ke liye’ meaning both ‘for everyone’ and ‘for everything’. The ad campaign is aimed to create awareness among the audience about the recent features introduced on the app apart from Caller ID...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/birla.jpg?itok=ZSHorrmj
Birla Gold & BBH team up for another power pact film

Birla Gold, the cement brand of the B.K. Birla Group of Industries launched its new ad campaign marking the beginning of the latest Pro Kabaddi League season and commemorating its association with Patna Pirates, three-time winning champions.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/fbb.jpg?itok=8qWOjTIx
fbb launches its festive collection at Mumbai Airport

The season for shopping has begun and people all over the country have increased their spending budgets to ensure they look their best this season.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/16/kansai.jpg?itok=bLHO7bPV
Kansai Nerolac reconstitutes its iconic 'Ghar Ki Raunak' jingle into a song

Kansai Nerolac Paints Ltd. (KNPL), one of the leading paint companies in India and pioneers of ‘Healthy Home Paints’ has recently teamed up with popular Indian music director, Pritam’s musical platform JAM8 to roll out a rendition to Nerolac’s iconic jingle as a song, across India.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/15/air.jpg?itok=kjY89OT1
Air Canada Brings Global ‘Fly the Flag’ Initiative Celebrating Equality, Inclusivity and Diversity to India

Air Canada, Canada's largest domestic and international airline, has been strengthening connections between India and Canada since 2015 with three new direct routes introduced in less than two years. To celebrate people making a mark in India, Air Canada is bringing its global ‘Fly the Flag’...

MAM Marketing Below The Line
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/12/tanishq.jpg?itok=O6GUdMmH
Tanishq launches new campaign for Diwali

Jewellery brand, Tanishq has introduced an exquisite collection - Utsava – an enchanting range that showcases the rich culture and beauty of our country, encapsulating the true essence of the festival of lights.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/12/carvaan.jpg?itok=KcaOlPoM
Saregama Caravan asks to ditch the 'Shor' this Diwali

Diwali is many things to us. Homecomings, get-togethers, celebrations, gifts, lights, sweets, and shared joy.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/13/wpp.jpg?itok=qPNuWY5E
The stage is set for WPP’s ‘Date with Data’ – a day-long data summit

Spearheaded by WPP India, alongside WPP’s Data Alliance, Date with Datais a day-long summit that showcases and discusses the impact of data.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/12/col_0.jpg?itok=EzlE7W4x
Enormous Brands strengthens leadership at Gurgaon office

Enormous Brands has bolstered its northern operations with significant appointments across all disciplines.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories