| |
| Agency: |
| Laqshya |
| |
| Storyboard: |
|
By placing the ad message
over the seat backs, the
agency’s aim was
to engage and enable passenger-audience
with a good trigger and
then provide them with
sufficient lead time to
play with and download
the Cleartrip Mobile App.
|
|
|
| Client: |
|
Cleartrip.com |
| |
| Purpose
of the ad: |
|
To create a powerful presence
for the brand that the passengers
cannot afford to miss. The
Cleartrip campaign objective
was to promote Cleartrip
Mobile which has in recent
times become its most successful
revenue driver, contributing
over 40% traffic and 25-30%
transactions. |
|
