iWorld

IBM Cloud to help MutualMind in expanding social media network

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/internet-images/2014/09/27/ibmmm.jpg?itok=KNiZnd7j

NEW DELHI: MutualMind, a startup that provides social media sentiment analysis, has leveraged IBM cloud to upgrade its infrastructure and double the computing power of its real-time, on-demand content analysis and visualisation application.

MutualMind migrated to IBM after replacing Amazon Web Services and Rackspace.

Through MutualMind, customers can monitor brand discussions on the social networks on which they have a presence, enabling them to gain valuable insights from social discussions.

Major brands like Kraft, AT&T, Nestle and Walgreens use MutualMind to support various product development, market research and consumer care programs, the company said.

IBM cloud powered by SoftLayer has allowed MutualMind to improve processing efficiency, performance and scalability while also meeting growing customer demand, said MutualMind CEO and co-founder Barbar Bhatti. ?We now have the ability to successfully offer our products cost-efficiently and provide our customers the real-time support needed in today?s digitally social world.?

By moving its application to SoftLayer, MutualMind is able to leverage the power of big data to help customers transform their operations and gain a competitive advantage.

MutualMind?s platform can process between 30,000 to 80,000 different queries on these documents at any moment, and SoftLayer delivers the flexibility required to deliver accurate and continuous customer engagement in real time.

Utilising SoftLayer?s bare metal infrastructure, MutualMind?s engineers can appropriately customise and configure the right kind of servers and apply these changes where needed ? such as when a client needs extra support for a major new product launch or social media campaign, the company said.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/21/airtel.jpg?itok=z5AJF-rV
Bharti Airtel appoints Abhay Savargaonkar as CEO for new fibre company

Bharti Airtel is forming a new independent fibre company and has appointed chief technology officer Abhay Savargaonkar as the new venture's chief executive officer, The Economic Times has reported.

iWorld Telecom
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/21/paytm.jpg?itok=PJBLu9EE
Paytm launches AI Cloud service with Alibaba

Paytm parent One97 Communications has partnered with Alibaba to launch its artificial intelligence (AI) cloud computing platform Paytm AI Cloud for developers, start-ups, and enterprises.

iWorld e-commerce
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/21/Bharti-Airtel.jpg?itok=TAtkKTSF
Broadband internet subs growth better in Jun-18 than May-18

India witnessed 3.50 per cent growth in broadband internet customers in the month of June 2018 (Jun-18, month under review) according Telecom Regulatory Authority of India (TRAI) data for the month ended 30 June 2018. Hence, 151.18 lakh (15.118 million, 1.5118 crore) broadband subscribers were...

iWorld Broadband
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/21/mpa.jpg?itok=xpHHDF1S
India to be APAC’s fourth largest online video subscription opportunity by 2023: MPA

The latest report by Media Partners Asia (MPA) predicts that by 2023, India will be Asia Pacific’s fourth-largest online video subscription opportunity after China, Australia and Japan.

iWorld Video On Demand
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/20/zee.jpg?itok=jwDlbLZo
ZEEL enters into content partnership with Airtel

Days after Bharti Airtel (Airtel) decided to cut ties with Reliance Hip, it has entered into a content partnership with ZEE Entertainment Enterprises Ltd (ZEEL).

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/20/ALTBalaji_original.jpg?itok=OJ7UMD0V
70-80% of ALTBalaji traffic from telco tie-ups: Sunil Lulla

Balaji Telefilms recently posted Q1 result where the TV business revenue remained flat while the digital venture ALTBalaji showed impressive result by acquiring 2.1 million new paid users excluding Reliance Jio platform users.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/18/CDN.jpg?itok=NQ6xLDeO
Urban-rural internet experience gap needs bridging: Gaurav Malik

The digital savvy generation not only yearns for good content but also a seamless viewing experience. A few seconds of latency or buffering can push the user to switch to other platforms. Thus media companies, especially OTT platforms, are integrating with content delivery networks (CDN), content...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/18/Airtel_Telenor.jpg?itok=f6rKpPLr
Airtel-Telenor to expand home broadband to 2 mn

Airtel’s acquisition of Telenor will provide the broadband business a boost. As India is an under-served market in broadband, the company is planning to expand its home pass footprint to 2 million in FY19.

iWorld Broadband
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/17/zee5.jpg?itok=d_UVE_B0
ZEE5 launches Lockdown with Badshah, Kailash Kher, Raftaar, Jonita Gandhi and many more

ZEE5, India’s largest and most comprehensive digitalentertainment platform for language content, today launchedLockdown – a path-breaking concept in collaboration with renowned rapper and composerBadshah.

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories