iWorld

IBM Cloud to help MutualMind in expanding social media network

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/internet-images/2014/09/27/ibmmm.jpg?itok=9maYxcPq

NEW DELHI: MutualMind, a startup that provides social media sentiment analysis, has leveraged IBM cloud to upgrade its infrastructure and double the computing power of its real-time, on-demand content analysis and visualisation application.

MutualMind migrated to IBM after replacing Amazon Web Services and Rackspace.

Through MutualMind, customers can monitor brand discussions on the social networks on which they have a presence, enabling them to gain valuable insights from social discussions.

Major brands like Kraft, AT&T, Nestle and Walgreens use MutualMind to support various product development, market research and consumer care programs, the company said.

IBM cloud powered by SoftLayer has allowed MutualMind to improve processing efficiency, performance and scalability while also meeting growing customer demand, said MutualMind CEO and co-founder Barbar Bhatti. “We now have the ability to successfully offer our products cost-efficiently and provide our customers the real-time support needed in today’s digitally social world.”

By moving its application to SoftLayer, MutualMind is able to leverage the power of big data to help customers transform their operations and gain a competitive advantage.

MutualMind’s platform can process between 30,000 to 80,000 different queries on these documents at any moment, and SoftLayer delivers the flexibility required to deliver accurate and continuous customer engagement in real time.

Utilising SoftLayer’s bare metal infrastructure, MutualMind’s engineers can appropriately customise and configure the right kind of servers and apply these changes where needed – such as when a client needs extra support for a major new product launch or social media campaign, the company said.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/26/USP.jpg?itok=ZqmqcjKP
USP Studios’ Kids TV receives Diamond Play Button from YouTube

USP Studios' flagship channel, Kids TV, has surpassed the 10 million subscribers mark, creating a strong community of loyal viewers.

iWorld Social Media
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/26/zee5.jpg?itok=M4m_kyEs
ZEE5 now available on Jio KaiOS platform

ZEE5, India’s fastest growing OTT platform, announced an association with Reliance Jio Infocomm Ltd.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/26/messenger.jpg?itok=e-3z3iNX
TRAI may introduce lighter form of regulation on OTT communication services

The Telecom Regulatory Authority of India (TRAI) may impose a lighter form of regulation on over-the-top (OTT) players such as Skype and WhatsApp. While there have been several debates on the issue, the regulatory body has scheduled its first open house session on Monday, 1 April 2019.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/25/please.jpg?itok=h5ob-Gcx
MX Player Forays into Branded Content with MX Original ‘Love Ok Please’, Powered by Too Yumm!

MX Player, the world’s largest local video player and India’s leading streaming platform has forayed into branded content with its latest MX Original Series – ‘Love Ok Please’, powered by Too Yumm!.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/25/snapdeal.jpg?itok=aLTDRtT4
Enjoy the shades of Summer with Snapdeal’s women fashion store

Snapdeal, India’s leading online marketplace, today launched its Summer Store with an exquisite selection of products for women to upgrade their wardrobe in style, at affordable prices.

iWorld e-commerce
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/25/hoichoi.jpg?itok=bbVyNWdF
hoichoi brings exciting offers for its subscriber-base by associating with GrabOn

hoichoi, world’s largest digital content platform for Bengali movies & shows has entered into a unique partnership with coupon giants GrabOn.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/23/step.jpg?itok=bK2HhE-f
Netflix global marketing chief exits

Netflix global marketing chief Stephen Bruno has exited the company, according to reports. The veteran will join MGM and will be named chief marketing officer (CMO) to advise on both its film and television ambitions.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/22/promax.jpg?itok=WKdpacOV
Promax india 2019 announce their boot camp workshop with award winning creative director, Richard Holman

Last month, Promax India announced the innovative theme for their annual awards and conference as ‘The New Wave’.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/22/acebook.jpg?itok=AEJOK96a
Facebook announces AI for social good summit

With a vision to leverage the power of Artificial Intelligence (AI) to deliver social good, Facebook has announced its inaugural 'AI for India Summit' focused on discussing inclusive growth and solutions to the most enduring social challenges.

iWorld Social Media

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories