| Client: |
| PepsiCo India |
| |
| Product
category: |
| Beverage |
| |
| Production House: |
| Nirvana films |
| |
| Storyboard: |
|
The
films open with two boys
running through narrow
town alleys, overcoming
various hurdles. They
look thirsty and impatient
as they whiz past a sleepy
eyed town. The TVCs unveil
further as the two of
them bump into players
on the grounds, where
they claim it's their
time to take the field.
The TVCs ends with the
stars encouragingly challenging
them to bring on their
best game.
|
|
|
| Media used: |
| Television |
| |
| Agency: |
| Taproot India |
| |
| Creative Team: |
| Agnello Dias, Santosh Padhi, Apoorva Jain & Mohinder Pratap Singh |
| |
| Purpose of
the ad: |
|
To
leverage the Pepsi IPL
platform to celebrate
and promote 'Young Talent'.
Pepsi has always been
associated with the youth
and their irreverence
and impatience to get
everything 'Oh Yes Abhi!'
|
|
