Chrome Data: Religious genre gain the most

MUMBAI: Chrome Data Analytics & Media has released the opportunity to see (OTS) data for week 19. As per the report, the highest gainer for the week was Religious channels in the Hindi speaking markets (HSM).

Aastha channel continued its reign on the genre with 97.9 OTS while the genre overall jumped 0.6 per cent.

English News channels in the eight metros came in second with a minute difference of 0.1 per cent, taking its reach up by 0.5 per cent. Times Now, once again, topped with 88.5 per cent OTS.

Next came in Hindi News channels in the HSM with 0.3 per cent rise. ABP News with 93.9 per cent OTS was the topper in the genre.

Hindi GECs saw a minor rise of 0.1 per cent in the HSM with DD National on top with 97.6 per cent OTS.

As for the bottom four genres, Sports across India fell 0.5 per cent. Ten Sports scored the most with 77.6 OTS.

English Entertainment channels and English Movie channels in the eight metros fell 0.4 per cent and 0.3 per cent, respectively. AXN with 72.5 per cent and Pix with 76.3 per cent OTS topped their respective genres.

Music in the HSM saw a drop of 0.2 per cent with Mix topping the charts with 88.7 per cent OTS.

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