MUMBAI: FameBox, a multi-channel talent platform on digital media, has announced the launch of American Swan ‘Beauty & the Blogger’, a web reality show where glamour meets social media.
The reality show will feature eight shortlisted fashion models and the country’s top bloggers who join forces for a unique multi round contest. The show will be initiated through a three-day event scheduled from 13 to 15 May 2014 at an exclusive resort. This is followed by a grand finale which will be viewed on the FameBox Fashion channel on YouTube. The winners will be chosen basis the social media buzz and influence they generate.
Beauty & the Blogger comes close on the heels of an extremely innovative and successful concept of ‘FameBox WebChef’, India’s first web reality show, that created a stir among online food enthusiasts. The property has garnered 2 million plus views with 3.5 million watch minutes, 40 k + likes and 5k + shares.
Indian VJ, Actress and Singer Anusha Dandekar, who is part of jury team, said, “As online presence takes over the world, I am really happy to be a part of the first ever web reality show, American Swan Beauty and the Blogger. Not only will it be fun and edgy it will also give an opportunity to push young fashion talent onto bigger runaways and maybe even become blogging beauties!”
Cyrus Sahukar will be hosting the show. He commented, “With a bevy of beauties and the brainiest bloggers, American Swan Beauty & the Blogger has all the makings of a web and social media super hit. I am looking forward to hosting this innovative web reality show and having lots of fun along with the millions of viewers who cannot wait for the action to start!"
Malini Agarwal aka MissMalini will act as a mentor for the contesting bloggers. She says, “When an engaging idea meets an intelligent ambassador, that is what makes waves on social media. American Swan Beauty & the Blogger has both ingredients in abundance. I am really happy to guide some of the country’s smartest bloggers as they showcase their best for this unique web reality show.”
On the hunt for India’s much admired team for beauty and blogger, FameBox director Dhruvank Vaidya said, “Fashion and beauty has made a major impact on social media so far and needless to say this category is much engaging. With Beauty & the Blogger, we aim to provide a platform to the rising fashion enthusiasts who can experience the power of social media and become Webstars in the domain they follow so closely.”
The winning fashion model will be the face of American Swan whereas the winning blogger shall be its social media brand ambassador. Additionally, the winning pair will also get the chance to host their own exclusive channel on the FameBox network. Besides this, there will also be a cash prizes and merchandise from American Swan, Lakme and Tresemme.