| Client: |
|
Coca Cola | | |
| Product category: |
| Food and Beverages |
| | | Agency: |
| Leo Burnett |
| | | Storyboard: |
| Featuring
Bollywood’s own toofani superstar Salman Khan with characteristic oomph and
chutzpah, the new campaign reminds consumers to push boundaries, pave their own
path and unleash the potential within, with the tagline “Toofan to sab keanderhai,
bas dhakkan hi to hatanahai”. | | |
| Media
used: | | Television,
Digital, Print, OOH | | |
| Production
House: | | Cutting
Edge Pictures | | |
| Creative Team: |
| KV Sridhar, Sainath
Saraban | | |
| Product info: |
|
Campaign builds on the brand’s core philosophy by urging the youth to push
boundaries, pave their own path and to unleash their inner potential. |
|
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