MAM

Mindshare sets up GEMS, promotes Deepika Nikhilender as CEO

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2014/03/18/mindshare.jpg?itok=StYxHva2

MUMBAI: Mindshare has launched a new full service media unit in Singapore called Growth and Emerging Market Solutions or GEMS, with Deepika Nikhilender as its CEO.



GEMS will serve the needs of a number of companies who use Singapore and other Asian cities as their central marketing hubs for managing their emerging and developing growth markets across Asia, Middle East, Africa and others. GEMS will provide marketers who have responsibility for these regions with a broad spectrum of services including emerging class consumer activation, mobile marketing, category communications planning, ROMI, digital analytics, consulting, content development and management of quick data for insights. As specific sub-regional needs from clients grow, Mindshare will look to support the GEMS Singapore hub with talent based in China, India, Middle East, Africa and other developing markets.



GEMS provides a simplified single-window access to clients looking for specialist planning skills and implementation partners in all the areas of marketing communications described above. It will house a team of client leaders along with specialists in these service areas who will help develop solutions for clients. GEMS is designed to be an open-source partner to its clients. It will bring in bespoke planning platforms and a real-time campaign data-tracking centre, which will facilitate open-source collaboration with various marketing communications partners to develop integrated marketing solutions. These partner companies will focus on word-of-mouth, activation, insights, data analytics and technology, and digital media – like Kantar, Geometry Global, Advocacy, VML and several others. In addition, GEMS will harness global partnerships with digital and mobile companies that Mindshare already has in place.



Deepika Nikhilender previously led Mindshare Business Planning across Asia Pacific where she led and developed Mindshare's offering in analytics, insights, strategy and data and technology solutions. She brings extensive experience on multiple product categories across Asia. In 2010 she was chosen Regional Client Leader for Mindshare APAC as recognition of her contribution to clients. In this role, Deepika will report to R Gowthman, recently appointed COO for Mindshare APAC. Deepika has been with Mindshare for 15 years.



Deepika said, “At Mindshare, we have always kept our clients’ business at the centre of all that we do. Their expectations from Mindshare have also changed significantly in response to the changing marketing and media opportunities. We continue to evolve ourselves to stay ahead of market, while ensuring we stay relevant and competitive. Thanks to our clients who keep pushing us to raise the bar, inspiring us to open up new streams and encouraging us in all our new initiatives.”



Ashutosh Srivastava, Chairman & CEO for APAC & Growth Markets at Mindshare, said "GEMS is part of an exciting new approach, using technology to create centres of excellence at a few hubs, look at data centrally and share precious talent across more markets when developing solutions. Hopefully this model will enable clients to use all their partners more collaboratively - to create more impactful solutions and drive growth, in markets where lack of experienced talent is currently a huge handicap. We are going to run GEMS like a start up – data and tech driven, fast and flexible, provocative and founded on collaboration, with ability to dial up and down for clients without tying up massive resource for clients."



Mindshare Asia Pacific’s GEMS unit and Deepika’s role are effective immediately.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/26/Jon_Flaxman-Sandeep_Dadlani.jpg?itok=YP3vGqgk
Infosys & HP tie up for digital transformation

MUMBAI: Infosys and HP have launched joint Retail Point of Sale (RPOS) and Enterprise Device as a Service (DaaS) solutions to help businesses accelerate digital transformation as part of the HP Global System Integrator (GSI) Alliance Program.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/26/Coolpad.jpg?itok=HRLBMQWZ
Robbie Grewal directs 'youthful' Coolpad TVC

MUMBAI: Coolpad, a global leader in smartphone manufacturing and integrated wireless data solutions, has recently launched a TVC for Coolpad Cool 1.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/26/sachin%20billion%20dreams_0.jpg?itok=21Cdkhxs
ITW Playworx co has Sachin's Billion Dreams mandate, releasing today

MUMBAI: Matchbox Media, a media arm of ITW Playworx bagged the overseas media duties of Sachin: A Billion Dreams, the top starrer and much awaited Indian biographical film. The movie directed by James Erskine and produced by Ravi Bhagchandka Carnival Motion Pictures, starring Sachin Tendulkar,...

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/25/mxus.jpg?itok=LmENWAyo
'17 IPL buzz doubled, Virat sliped six spots & Voda had most engaging content

Maxus, the global media agency of GroupM, has analysed the social conversations that happened around IPL Season 10. This study has been done by Maxus Mesh – the marketing command center and dialogue engine that reads environmental signals in real-time.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/25/Sandeep%20Dadlani%20and%20Mike%20Clayville.jpg?itok=SfrGBep_
IGS-powered Infosys Data Lake on Amazon Web launched

MUMBAI: Infosys, a global leader in consulting, technology, outsourcing and next-generation services, announced the launch of the Infosys Boundaryless Data Lake offering powered by its Information Grid Solution on Amazon Web Services (AWS).The solution allows enterprises to do more with their data...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/25/Joy%20Mohanty.jpg?itok=HCeHJDo_
Volini gets a #PatOnTheBack from Lintas

MUMBAI: We as children have been our parents’ top priority, sometimes even at the cost of their well-being and happiness. While the pain they took mostly remains hidden from us, can we ever give back enough? We know, we can’t; but isn’t there joy in the attempt.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/25/Susan%20Josi%20and%20Sangeeta%20Barde.jpg?itok=Cy_yR2Vn
Havas Health & You to broaden APAC offering with Sorento buy

MUMBAI: Havas Group is expanding its capabilities and footprint in the important and burgeoning Indian market by adding Sorento to its roster of agencies. Sorento will integrate the Havas Health & You business unit and be rebranded Havas Life Sorento. This strategic acquisition will allow Havas...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/24/asci.jpg?itok=7aeMmdUa
ASCI bags gold award for mobile app 'ASCIonline'

The Advertising Standards Council of India (ASCI) has bagged the gold award for their Mobile App “ASCIonline” to receive consumer complaints against false advertisement at the Global EASA Best Practice Awards 2016.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/24/icc.jpg?itok=ob5d-Vso
Maxus wins media mandate for ICC Champions & ICC Women’s World Cup

Marketing communications consultancy Maxus has won the media mandate in India for ICC Champions Trophy and ICC Women’s World Cup 2017 to help marketers build profitable relationships between consumers and their brands.

MAM Media and Advertising Account

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories