Chrome data: English entertainment and movie channels gain in week 11

MUMBAI:  The opportunity to see (OTS) data for channels collated by Chrome Data Analytics & Media for the week 11 is out.


This week English entertainment channels in the eight metros saw a jump of 1.4 per cent, closely followed by English movie genre with 1 per cent jump.


AXN with 70.8 per cent OTS topped the English entertainment section whereas PIX topped the charts with 76.9 per cent OTS.


Infotainment channels all across India peaked 0.7 per cent with National Geographic channel garnering 88.8 per cent OTS.


Hindi movies in the Hindi speaking marketing (HSM) saw a minor jump of 0.2 per cent. Max gained the highest OTS in the genre with 95.8 per cent.


As for the bottom four, Sports genre across India was the maximum drop with 1.6 per cent with Ten Sports scoring the highest OTS, 75.6 per cent.


In the HSM, Religious channels saw a drop of 1.4 per cent while Music genre dropped by 1.2 per cent.


Aastha channel continued to the highest OTS gainer among the religious channels with 95.5 per cent. In the music genre, the channel topping the charts is Sony Mix with 86.5 per cent OTS.


Kids genre across India saw a drop of 1.1 per cent with Cartoon Network being on top of the category with 83.6 per cent OTS.

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