|
|
| Client: |
| TVS
Wego |
| |
| Media
Used : |
|
Television, Print &
Outdoor |
| |
| Media
Agency: |
|
Davie Dentsu Communications
|
| |
| Product
Category: |
|
Automobile
|
| |
| Creative
team: |
|
Ashwin Parthiban, Sitara
S
|
| |
| Production
house: |
| QED
Films.
|
| |
|
| Purpose
of the ad: |
| To
further establish the brand
proposition - 'We Time'
for Wego.
|
| |
|
|
| Purpose
of the ad: |
|
Since its launch TVS Wego
has been the scooter that
promises to give young
couples their own private
time together. The ad
campaign for TVS Wego
is based around a simple
but effective brand proposition,
'We Time'.
The
film moves from the scenario
of wedding vows to moments
on the scooter, that establish
‘We time’ moments
enjoyed on the scooter
with the background context
of promises made at the
start of a marriage.
|
|
