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Cannes Lions 2014: JWT and Handloom Pictures make to Film Lions shortlist

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MUMBAI: Day five at Cannes Lions 2014 too gave India a reason to rejoice. Two Indian entries made it to the finals of Film Lions.

JWT’s campaign titled ‘Make every yard count’ for Nike has been shortlisted in this category. The film features 1,440 crowded sourced images of cricket fans taken around playgrounds, streets, gullies and cricket pitches across the country.

An interesting soundtrack used in the film was composed using chants, breaths, appeals, screams and sledges that one usually hears during a cricket match.

Handloom Picture’s public service film around 16th Lok Sabha elections, encouraging people to vote, is the second entry that qualified in this category.

A total of 280 entries made it to the finals of Film Lions.  

Will these films bring glory to India?

Watch this space to know more.

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