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| Client: |
| Hike Messenger |
| |
| Media
Used : |
|
Digital, Radio, Television |
| |
| Media Agency: |
| Motivator, GroupM
|
| |
| Creative agency: |
| Taproot India
|
| |
| Chief Executive Officer: |
| Umesh Shrikhande. |
| |
| Creative team: |
| Mayuresh Dubhashi, Nivedita Agashe and Apoorva Jain.
|
| |
| Strategy & Brand: |
| Sameer Aasht, Dipika Saggi and Royton Varkey |
| |
| Account Management: |
|
Gayathari Bhaskaran and Shifra Baviskar |
|
|
| Production house: |
| Red Ice films.
|
| |
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| Director: |
| Shimit Amin
|
| |
|
| Music: |
| Sameeruddin |
| |
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| Producer: |
| Vandana Singh and Gary Grewal |
| |
| Purpose
of the ad: |
|
The communication aims to strike an emotional chord with the teens through its
youthful, witty, jingle-based TVC. The main essence of the brand statement 'Hike Up
Your Life' is that no matter where you are, there's always scope for something better;
better ways of expressing, better ways of connecting, better ways of chatting.
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