NEW DELHI: The mobile gaming market is likely to generate revenue of $28 billion by 2016 - a growth of over 38 per cent on the 2014 figure.
A report from Juniper Research issued on 18 June, ‘Mobile & Handheld Games: Discover, Monetise, Advertise 2014–2019’, found that rising disposable income levels accompanying increased smartphone adoption will spur increased in-game purchasing revenues across Latin American, Eastern European and Southeast Asian regions.
The Juniper website also stated that tablet users will spend more on in-game purchases and generate more revenues per device than smartphone users. The enhanced performance and graphical capabilities of tablet games is resulting in accelerated migration from traditional portable gaming devices.
The report also said the approach of the developers of these games had shifted from bulk acquisition to unique players, with the domination of casual gamers playing free-to-play games.