MAM

Getit Infomedia and To The New introduce ScaleIQ

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2014/06/19/tothenew.jpg?itok=MhLMw-F5

MUMBAI: Getit Infomedia, and To The New, have come together to offer market access and strategic mentorship to entrepreneurs through a non-traditional platform – ‘ScaleIQ’.

This unique program aims at providing market access along with a set of seasoned advisors and mentors who are not only a functional fit, but also have in-depth industry knowledge thus helping the entrepreneurs establish themselves in the current competitive ecosystem.

According to the study by Accel India, 1,000 companies across 62 different accelerators and incubators sprung up in India over the last few years, however, only 30 of them took a leap to the next level.  The report states that the key reasons of failure are lack of market access and adequate mentorship. 

ScaleIQ will give them access to the existing consumers, market space, global advisors, infrastructure and technology that will help them reach their goal. It will help established companies that typically have made significant progress in its product or service development and are beginning to engage customers in discussions regarding the testing or purchase of its products and services.

Getit Infomedia CEO Jaspreet Bindra said, “In India, there are only a handful of start-ups who have successfully taken their business to an enterprise level. Through ScaleIQ, we will ensure that we provide the start-ups with the right tools and platform that would help them grow further. ScaleIQ will also provide market access through To The New’s strong presence across Asia Pacific region.”

The partnership between Getit Infomedia and To The New, with field presence across seven countries will provide start-ups access to services and applications such as mobile technology, analytics, marketing technology, video technology and social media.

To The new, managing director Puneet Johar stated, “We are excited about this partnership with Getit.  With ScaleIQ, we can bring together many exciting new technologies and partnerships for the benefits of our clients. In turn, the young start-ups will benefit greatly with access to clients across different locations in Asia Pacific.”

“ScaleIQ is a start-up market access platform for fresh entrepreneurs to launch their ideas. With To the new as our partner, we plan to provide vast exposure to start-ups, which will help them gain global outlook. We will work closely with them to mentor them basis their requirements and facilitate access to industry experts and coaches,” explained ScaleIQ Partner Chetan Bhargava.

ScaleIQ will provide all the relevant elements to ensure sustainable growth for the start-ups. To The New’s innovative digital solutions would help start-ups pave the way for offering future services and global exposure will accelerate their growth. Over the next six- nine months, ScaleIQ plans to expand across Asia Pacific Regions to explore the vast start-up ecosystem.

“This program will also be focused on helping start-ups go to the market by giving them access to the best-in-class technology, our existing customers and the market space to succeed. This program has been created as fully integrated solution for budding start-ups to help them develop further and leap onto the next stage,” added Bhargava.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/22/Barin-Mukherjee.jpg?itok=-rhJhdWo
DigitalF5 bags Mainland China & Oh! Calcutta mandate

DgitalF5, a digital marketing services agency, has acquired the search, content, social media, planning and buying digital media mandate for Speciality Restaurants brands -- Mainland China and Oh! Calcutta, owned by Anjan Chatterjee.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/22/mufti.jpg?itok=u7OahCZC
Mufti's digital campaign triggers sale

Mufti’s pre-GST sale kicked it up a notch with its digital campaign #MuftiSpinTheDeal, leveraging on social media reach and converting its online audience into actual customers through store visits.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/22/Kyoorius.jpg?itok=8gadHzXR
Kyoorius unveils its jury, Karen Welman to be foreman

The jury for the fifth edition of the Kyoorius Design has been unveiled. The jury sessions will take place on 15 and 16 September, 2017 at the Ecole Intuit Lab in Mumbai. The Kyoorius Design Awards is the foremost awards for design and visual communication in India. All design work commercially...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/21/frzad.jpg?itok=nhuWmuH5
MTV & HP provide ‘Fame-istan’ to budding filmmakers

Freedom of expression is considered to be a basic necessity for human beings to live a full life. It is a reflection of a healthy and democratic nation. More often than not cinema is considered as a classic means of expression of thoughts and freedom. MTV, the voice of the youth, along with HP Inc....

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/21/vinod-nair.jpg?itok=APHwsF_8
Network bags Mahindra Lifespace creative mandate

Network Advertising, an independent advertising, has announced that it has bagged the above-the-line creative mandate for Mahindra Lifespace Developers Limited, following a multi-agency pitch. To be serviced out of Network’s Mumbai office, the mandate includes all B2C and B2B projects across India...

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/21/engage.jpg?itok=sSmVS_Xx
ITC TVC: 'Engage' in playful chemistry

Engage, a fragrance brand, has unveiled a new thematic campaign to introduce its range of pure intense perfume sprays for men and women. In this new television commercial, Engage reflects on its brand core to capture the intrigue and excitement of couples in love, engaging in playful chemistry. It...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/21/Music%20run.jpg?itok=Oco9ODJ2
Bengaluru’s Fastrack Music Run attracts 8,000 footfalls

BENGALURU: Braving torrential rain, 8,000 people came to the Bengaluru leg of the Fastrack Music Run on Saturday, 19 August 2017. The event creators Fresh Events Global, The Music Run™, managed to rope in a r of sponsors – these included Titan Company Limited’s funky brand Fastrack as the title...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/21/2_0.jpg?itok=vYpLYbUo
Guest Column: Are you good enough to be a CEO: The 4 'Selfie' Check-up

It is within everyone’s grasp to be a CEO.  There are secret opportunities hidden inside every failure.  Life is not really a solo sport – even if you’re the CEO.  Being a CEO is at least twice as hard as the next hardest position in a company.  It is really, really hard.  This is especially true...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/21/Untitled-1.jpg?itok=pN16_FoF
Anil S Nair inducted into Saatchi & Saatchi global leadership team

MUMBAI: L&K Saatchi & Saatchi India CEO and MD Anil S Nair has been inducted into the new global leadership team of Saatchi & Saatchi. The new team under the able leadership of Magnus Djaba, Global President, Saatchi & Saatchi is looking at building the future of the Saatchi brand...

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories