MUMBAI: Getit Infomedia, and To The New, have come together to offer market access and strategic mentorship to entrepreneurs through a non-traditional platform – ‘ScaleIQ’.
This unique program aims at providing market access along with a set of seasoned advisors and mentors who are not only a functional fit, but also have in-depth industry knowledge thus helping the entrepreneurs establish themselves in the current competitive ecosystem.
According to the study by Accel India, 1,000 companies across 62 different accelerators and incubators sprung up in India over the last few years, however, only 30 of them took a leap to the next level. The report states that the key reasons of failure are lack of market access and adequate mentorship.
ScaleIQ will give them access to the existing consumers, market space, global advisors, infrastructure and technology that will help them reach their goal. It will help established companies that typically have made significant progress in its product or service development and are beginning to engage customers in discussions regarding the testing or purchase of its products and services.
Getit Infomedia CEO Jaspreet Bindra said, “In India, there are only a handful of start-ups who have successfully taken their business to an enterprise level. Through ScaleIQ, we will ensure that we provide the start-ups with the right tools and platform that would help them grow further. ScaleIQ will also provide market access through To The New’s strong presence across Asia Pacific region.”
The partnership between Getit Infomedia and To The New, with field presence across seven countries will provide start-ups access to services and applications such as mobile technology, analytics, marketing technology, video technology and social media.
To The new, managing director Puneet Johar stated, “We are excited about this partnership with Getit. With ScaleIQ, we can bring together many exciting new technologies and partnerships for the benefits of our clients. In turn, the young start-ups will benefit greatly with access to clients across different locations in Asia Pacific.”
“ScaleIQ is a start-up market access platform for fresh entrepreneurs to launch their ideas. With To the new as our partner, we plan to provide vast exposure to start-ups, which will help them gain global outlook. We will work closely with them to mentor them basis their requirements and facilitate access to industry experts and coaches,” explained ScaleIQ Partner Chetan Bhargava.
ScaleIQ will provide all the relevant elements to ensure sustainable growth for the start-ups. To The New’s innovative digital solutions would help start-ups pave the way for offering future services and global exposure will accelerate their growth. Over the next six- nine months, ScaleIQ plans to expand across Asia Pacific Regions to explore the vast start-up ecosystem.
“This program will also be focused on helping start-ups go to the market by giving them access to the best-in-class technology, our existing customers and the market space to succeed. This program has been created as fully integrated solution for budding start-ups to help them develop further and leap onto the next stage,” added Bhargava.