| Creative Team: |
| Satyajeet Kadam, Shagun Seda, Amit Parekh, Ghanshyam Jadav |
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| Agency: |
| Lowe Lintas |
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| Storyboard: |
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Micromax recently rolled out an advertising campaign for Micromax Unite 2 which revolves around the core idea of freedom of speech, sense of pride in communicating in your own regional language.
Micromax Unite 2 is a product developed and designed to overcome the fundamental problem of language barriers faced by millions of people across India, leading to difficulty in communicating with each other. The film opens on different sets of people who are preparing to celebrate their independence from language barriers. It shows people from different parts of India very eager to attend this celebration by wanting to look their best. Film closes with a sense of pride enjoyed by each of the characters in the film from various walks of life. |
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| Client: |
| Micromax |
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| Media
Used: |
| Television |
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| Business: |
| Rajiv Chatterjee, Priyank Pant, Ashwarya Wadhwa, Aditya Mehra , Tanushree Paul |
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| Creative team: |
| Amer Jaleel, Shriram Iyer, Kshitij Chande |
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| Production House: |
| Chrome Pictures |
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| Director: |
| Hemant Bhandari |
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| Purpose of
the ad: |
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The brand has released its communication on television to enable vernacularization to serve the unique needs of Indian consumers of the brand across multiple local markets. |
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