GOA: Indiantelevision.com had reported last month on how digital agencies were really looking forward to the ninth edition of GoaFest. It can be noted that out of the 329 awards given away 38 winners were from the digital category. Interestingly on the day three of GoaFest 2014 Digital Law & Kenneth was the only agency that took home a Grand Pix. The agency won the Grand Pix for its ‘Half stories- The journey of doing right’ campaign for Tata Capital.
This is a clear indication that Indian agencies are not cracking the digital code. In the digital category Grey Digital got four Abbys, while Web Chutney Studio and Law & Kenneth grabbed three Abbys each.
In another news JWT took home 40 Abbys where as Taproot grabbed 29 Abbys. In the Film category JWT, Taproot and Happy Creatives all received four Abbys each.
For Film craft category Good Morning Films got eight Abbys, Chrome Pictures seven and Nirvana Films four. On the other hand in the Print category JWT India received eight Abbys, FCB Ulka five and Ideas@work seven.
Interestingly in the Radio category too JWT India made a good performance and received five Abbys. Scarecrow Communications and Linen Advertising- Lintas Group, on the other hand got four Abbys each in this category.