NEW DELHI: All Central Ministries have been requested by Information and Broadcasting Minister Prakash Javadekar to disseminate their policy initiatives through the Communication Hub under the existing New Media Wing of his Ministry.
Firmly believing in prolific use of social media, the Minister wrote to his Cabinet colleagues for utilising this Communication Hub as a one-stop place for social media outreach based on Hub and Spoke model.
In his letter, he said each Ministry or/Department may liaise with the New Media Wing which will cater to all its needs such as disseminating information through packaging and placing of content, wider reach through variety of tools and response management.
He said the two-way interaction envisaged in this endeavour would provide a 360 degree communication approach to the government and hence help in last man connectivity.
He informed that the directive was in adherence to the vision of Prime Minister Narendra Modi who wanted to use the social media platforms extensively for transparency and better governance.