MUMBAI: Zee Entertainment Enterprises Ltd. (ZEEL), the 24x7 entertainment destination which has various entertainment channels under its portfolio has out done itself in the Hindi Movie Cluster segment. Winning the hearts of millions of viewers across the country, the Hindi movie channel Cluster of ZEELhouses the world's largest Hindi film librarywon clean sweeps at the PromaxBDAIndia Awards, 2014. The channels namely Zee Cinema(South ka super punch) and Zee Classic(Iconic Villains) had a final tally of 3 Gold and 4 Silver trophies in categories such as Best Entertainment promo, Best Comedy promo, Best Movie Promo, Drama promo and Best Original Music compositionamongst many others.
The awards which were held at The Westin Mumbai Garden Cityfrom May 27 - 28, 2014, saw some of the most prominent members of the entertainment industry coming together. Amidst tough competition, Zee Hindi Movie cluster won in 6 categories, adding more feathers to its cap. These awards have prominent members of the entertainment industry on the panel and it is a matter of great pride that Zee Cinema and Zee Classic have which has been in the industry over a decade has won so many awards across various platforms.
Thrilled on receiving the awards, Ruchir Tiwari, Deputy Vice President -Head of Programming, ZEEL – Hindi Movie Channels added,“It feels great that we emerged victorious in so many categories in the most prestigious entertainment award ceremony. Constantly creating clutter-breaking and innovative campaigns, our on-air promotions team has infused novelty and vigour into both our campaigns – ‘South ka super punch’ on Zee Cinema and ‘Iconic Villains’ on Zee Classic. The creative route these channels chose to promote the movie festivals involved very unique, innovative and path-breaking promotional activities which have worked wonders with the viewers. We are proud to have a team who is so high on talent and sets benchmarks in effective communication for the industry to follow.”
The PromaxBDA Awards aims to recognize the passion engaged in the marketing of television and video content on all platforms – on-air promotion, branding, advertising, etc. along with inspiring creativity, driving innovation and honoring excellence. The association is considered to be the leading global resource for education, creative inspiration and career development in the media and marketing sectors.