21 July 2014  |  Volume 39 - Issue No:29 FacebookTwitterYouTubeYouTube
visit website: www.indiantelevision.com
   
 
IWORLD | E-Commerce
Do celebs really push the online gamut?
E-commerce sector is growing rapidly, and players are getting celebrities on board to reach out to customers.
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Quick Heal launches TVC to educate consumers
 
   
 
Client:
Quick Heal Technologies
 
Media Used:
Television, Print, Digital
 
Production house:
Thoughtshop Film Productions
 
Purpose of the ad:
To educate the consumers on how precisely they can avail the benefits promised by the product and can be worry free. There is an audience which is tech savvy and has a knack of figuring the new innovations and offerings, but the larger chunk, which is the actual TG remains left out. With the campaign Quick Heal plays a responsible role in communicating the same to the audience.
 
Agency:
Thoughtshop
 
Storyboard:

The series of six TVCs with each TVC promoting a different feature of the product. After zeroing down the pain points considered by common people, the series was made highlighting the same.

 
   
Watch the video
 
TELEVISION | TV Channels
Who controls the remote?
Croma's 'Household Habits' survey reveals that women control the remote whole day while after 9 pm the control passes to the male jurisdiction.
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MAM | Marketing
Honda unleashes wave 2.0 of its business expansion
In its new corporate campaign, 'Honda is Honda', executed by Dentsu Marcom, HMSI is aiming to acknowledge the spirit of its customers.
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IWORLD | Social Media
Now brands can manage Facebook ads on the go

The social media company in its blog mentioned that the feature will be available to all advertisers by the end of the summer.
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TELEVISION | TV Channels
Star Movies gets ready for 'Fast and Furious 6' world TV premiere
 
TELEVISION | TV Channels
DD Bharati explores music and monsoon with two new shows
IWORLD | Gaming
Disney India and Salman Khan announce the official mobile game on 'Kick'
 
TELEVISION | TV Channels
Nagarjuna's 'Meelo Evaru Koteeswarudu' (MEK) proved again to be the most sought TV Show
TELEVISION | TV Channels
Star Movies gets ready for 'Fast and Furious 6' world TV premiere
 
IWORLD | Gaming
Disney India and Salman Khan announce the official mobile game on 'Kick'
 
CABLE TV | Multi System Operators
Nagarjuna's 'Meelo Evaru Koteeswarudu' (MEK) proved again to be the most sought TV Show
 
IWORLD | Social Media
Social Media-the stadium for 2014 World Cup
 
MAM | Marketing
Honda unleashes wave 2.0 of its business expansion
 
TELEVISION | TV Channels
ZMCL drops 'TEN' format, switches to full news
 
IWORLD | E-Commerce
Do celebs really push the online gamut?
 
 
- Dekho Dekhe Ye Zamana New Ad - Honda Goes Airborne; This Time For India
  Source: Indian Nerve
   
- Give Mommy a break: TV ads and the supermom you can never live up to
Source: First Post
   
- Fourth wave of handset ads
Source: BS
   
- Google Seen Best Placed for Growth as it Transitions to Mobile
Source: India Times
   
- D.E Master Blenders, Mondelez weigh sale, options for two brands: sources
Source: Reuters
   
- Amazon's First Ad For The Fire Phone Shows What It's Really For
Source: BI
   
- CAG for doing away with ad-hoc oil subsidy regime
Source: Free Pressjournal
   
- ZTE to make Google Now Launcher default on future phones
Source: Gsmarena
   
- European Commission wants Apple, Google to fix in-app payments' issue
Source: Financial Express
 
- Starcom Defends Another Key Account in A-B InBev
- Video Ad Tech Player's Stock Jumps Almost 50% on First Day of Trading
Source: Ad Week
   
- Ad Industry Veteran Mickey French Joins FH In Strategy Role
Source: Holmes Report
   
- Vols AD Dave Hart sees progress, preaches patience
Source: Tennessean
   
- Watch: Ad that shows technology can never replace love
Source: Deccan Chronicle
   
- Perth brothel told to remove ad because of the placement of a feather boa
Source: Mumbrella
   
- 'Canes AD Blake James talks NCAA closure, facilities, and more
Source: Sun-Sentinel
   
- AD calls for reversal of bird trapping in autumn season
Source: Maltatoday
   
- Justices' campaign manager rejects claims in latest TV ad
Source: WSMV
   
- Exclusive: Report shows where Scott, Crist are spending millions on TV ads
Source: Naples News
     
   
MOVIES | Hollywood
French director Agnes Varda to receive the Pardo d'onore Swisscom at 67th Locarno Film Festival
The Pardo d'onore, supported by Swisscom for the sixth consecutive year, is the Festival del film Locarno's acknowledgement of a major filmmaker in contemporary cinema.
continue reading...
MOVIES | Hindi
Six Indian documentary projects vie for funding at Asian Pitch in Singapore
This includes Dads of India-Children of the Misty Mountains, Shalom Namaste, The Love Commandoes, Children in Exile, Beyond Transfusion and Life after Life.
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