MUMBAI: For its Fast and Furious 6 premiere, Star Movies has put together a high voltage promotional campaign which will see a double premiere on 20 July at 1pm and 9pm.
Star India English cluster general manager Kevin Vaz says, “So far we have premiered 6o titles. Because of our association with major studios like NBC, Universal Studios, Fox and others we get access to all the premieres and we ensure to open with high octane titles for our audiences.”
When asked why the channel decided to telecast the movie during the 1:00 pm slot, Vaz says “Our core audiences are in this slot. It is also good sampling opportunity and for the convenience of our viewers we will be double premiering it. Earlier we also premiered Life of Pi, Breaking Dawn and A Good Day to Die Hard during the same slot.”
As part of the marketing campaign-‘India’s Fast 6’- six fans will get an opportunity to experience an electrifying ride Fast and Furious style in the super sports car SLS-AMG at the Budh International Circuit, Delhi. For this, viewers need to participate in a contest by logging on to www.Indiasfast6.com through their Facebook or Twitter accounts. They have to then complete a set of tasks leading to the ultimate one-clicking a selfie with the movie in the background while it is on air.
As a countdown to the world premiere, the channel aired the previous five installments of Fast and Furious every Sunday, with the first installment airing on 15 June.
Promos are also on air on sister channels like Star Movies, Star World and Fox Life. The channel has partnered with Jet Airways, PVR, Smaaash and goibibo.com for the premiere. Star Movies will engage with its audiences on Twitter, wherein participants stand a chance to win limited edition Fast and Furious collectibles like sports car and pen-drives every day. Using the #FastBid, they can bid for merchandises.
As part of its future premieres Vaz says, “Wolverine will air on 15 August followed by other titles like Thor, Frozen and Captain America later in the year.”