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| JWT's
Horlicks 'shahi nazrana' |
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| Storyboard: |
For
a mother, the glass of milk is the most nutritious 'meal' for her kid. It is a
source of calcium that is important for growing bones and teeth and also has good
protein. However for kids, drinking milk is a never-ending regime that have to
follow. This tussle between the mother and child helped open an up whole new channel
of communication with both mom and kid. Result: Some memorable advertising for
new flavour launches.
By launching 'The More Chocolaty Horlicks' two
years back and 'Horlicks Kesar Badaam' today, Horlicks has bridged the gap between
the mother and her child when it comes to a glass of milk. Beginning with 'Jo
history main kabhi nahi hua' to the latest 'kal ho ya aaj, doodh ka glass always
khallas', the flavour campaigns empathise with both kids and moms. We want kids
to feel we have made the milk delicious and mothers to feel they have an ally
in Horlicks to help kids finish their glass of milk. | | |
| Client: |
| Horlicks |
| | | Agency: |
| JWT
(Delhi) | | |
| Product Category: |
| FMCG |
| | | Media
used: | | Television |
| | | Creative
Team: | | Swati
Bhattacharya, Sonia Bhatnagar, Arijit Sengupta and Sumitra Sengupta |
| | | Purpose
of the ad: | | To
highlight the fact that the glass of milk that mothers love is not necessarily
the one kids love as well. Horlicks, which increases 'doodh ki shakti', also makes
it tastier and yummier for children to empty their glass of milk. |
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