MUMBAI: Vdopia Inc., the pioneer in mobile and online video advertising, became the first Ad Network in India and South East Asia to surpass 10 million Unique Viewers. ComScore’s Video Ad Metrix ranked Vdopia as the No.1 Ad Network in India for December 2013 with 10.65 million Unique Viewers.
According to the latest analysis, Vdopia surpassed Yahoo and Times Internet properties in the online video rankings while closing ranks with Facebook with a marginal 12% difference in Unique Viewers.
Preetesh Chouhan, VP, APAC, Vdopia says, “Vdopia numbers released by ComScore are very positive and reaching 10 million unique viewers is an important benchmark for us as an Ad network. Vdopia always partners with premium content providers to deliver advertisers the right scale and reach for efficient and targeted campaigns.”
This announcement follows Vdopia Inc.’s 100% global growth announcement, IMPACT’s ‘Digital Power 100’ ranking and a SMARTIES award, as it continues on a wave of global and regional recognition and growth.
India’s consumption for online video has literally doubled with the adoption of devices, technology and content options. Vdopia will continue to strengthen its presence in the APAC region with a focus to make India the global operation hub.