| Client: |
| Honda
Cars India | | |
| Agency: |
| Dentsu
Marcom | | |
| Media used: |
| TVC,
Print, outdoor, Digital, Cinema. | | |
| Storyboard: |
| The
4th generation Honda City is power packed having a 'one class above' attributes
and has always been an aspirational car for the audience. The young achiever today
is not only sophisticated and stylish but most importantly a step above the rest.
He is that human being who people aspire for. Therefore Greater things come to
people with greater drive. Honda City: For the people who possess 'Greater Drive'. |
| |
| Production
House: | | Bakery
Films | | |
| Creative Team: |
| Soumitra
Karnik, Ekta Verma, Prachi Sharma, Amanat Dugal, Shanam Jain |
| | | Product
Category: | | Automobile |
| | | Purpose
of the ad: | | With
the introduction of the new Diesel variant the 4th Generation Honda City is ready
to sore new heights and achieve new milestones. In this context the objective
of the new City was to further strengthen the bond with the consumers and especially
the young achievers. | |
