6 February 2014    |   Volume 37 - Issue No:24FacebookTwitterYouTubeYouTube
visit website: www.indiantelevision.com
  
   
   
   
 
MAM | Marketing
"There is no Plan B for TAM if we lose our appeal in court": Kantar's Eric Salama
Kantar Group chairperson and CEO Eric Salama talks about TV ratings, TAM, BARC and the future in India.
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Volkswagen's algorithm
 
Client:
Volkswagen
 
Agency:
Argonaut (USA)
 
Storyboard:
To show what the real America is: This is who you are, what you are, and how you want to be seen. The commercial shows the engineers trying everything from twerking to puppies to Abraham Lincoln and, of course, the sex appeal of Carmen Electra.
 
Product Category:
Automobile
 
Media used:
Television, Digital
 
Purpose of the ad:
Volkswagen ad is entitled "algorithms" and portrays German engineers calculating exactly what the perfect Super Bowl Ad might entail.
  Watch the video
 
MAM | Marketing
Some newspaper groups content with IRS 2013 findings
Sources say publications like Hindustan Times, Rajasthan Patrika, Daily Thanthi are satisfied with IRS 2013 findings.
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TELEVISION | TV Channels
MSM reshuffles senior management
Sneha Rajani becomes deputy president & head, MSM Motion Pictures, Nachiket Pantvaidya, sr. executive VP & business head, SET and Anooj Kapoor gets additional responsibilities as senior EVP and business head, SAB TV.
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MAM | Marketing
Mission 2014: The rise of the political campaign
With Lok Sabha Elections 2014 inching close, the battle lines are drawn between the chief contenders: Congress of the ruling alliance and the BJP.
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-Anti-ad campaigns: Ads that take shots at advertising intrigue everybody
-Pespi, MTV join hands to launch Indie Pop channel
 Source: Economic Times
  
-Khushboo Gujarat Ki ad campaign turns the spotlight on state’s Islamic heritage
Source: Indian Express
  
-Katrina Kaif welcomes plans to target false claims in ad world
Source: Zee News
  
-Interesting ad reminds you not to smoke
Source: ABP Live
  
-Media companies reject 2013 report and end their association with IRS
Source: Print Week
  
-Producer Turned Voice Talent Finding Success on the Other Side of the Glass
Source: Open PR
  
-Brave New World: Cutting Edge Multi-Channel Innovations
Source: B2C
  
-Komli Media rolls out remarketing platform to enable e-com sites to convert visitors into customers
Source: Tech Circle
 
-Twitter's Ad Business is Surging But It's Losing User Engagement
-Carat Is the Big Winner in MasterCard's Global Media Review
-Clio Awards Accepting 2014 Entries
-New Girl, Brooklyn Nine-Nine Come Back Down to Earth
-How Portlandia's Social Effort Pounced on Lame Super Bowl Game
-Many Brands Who Held Back Super Bowl Ads Struggle on YouTube
Source: Ad Week
  
-Coca-Cola Super Bowl ad: Bilingual girls explain meaning
Source: USA Today
  
-What's Next For YouTube As Google Puts Ad Chief Susan Wojcicki In Charge?
Source: Forbes
  
-Ad tech platform Jivox Secures $5.8M in Series C led by US-based Fortisure Ventures
Source: VCCIRCLE
  
-Thought-provoking Ad Campaign Highlights Single Moms’ Struggles
Source: The Epoch Times
  
-Exploding Student Actors Lead Bloody Viral Anti-Truancy Ad Campaign
Source: IB Times
  
-Coke's Super Bowl TV ad sparks digital U.S. civil war
Source: Haaretz
   
-MOVIES | Hollywood
Oscar nominee Matthew McConaughey will star in Gus Van Sant's next film
  
-MOVIES | Hollywood
Seth Gordon to direct video game adaptation of Uncharted
 
TELEVISION | TV Channels
Star Sports sells title sponsorship of Asia Cup 2014 to Arise India
 
TELEVISION | TV Channels
Marvel Superhero debuts on UTV Action with the premiere of Iron Man I and 2
 
TELEVISION | TV Channels
Grundfos India and NDTV Launch Mission Energy
 
IWORLD | Over The Top Services
Vdopia Inc.'s work bags top accolades at the Mob-Ex Awards 2014
 
TECHNOLOGY | Software
Exset bv promotes Andrew Pons as global director of sales and marketing
 
MAM | Media and Advertising
Navneeth Mohan of E18 joins Laqshya Media Group to start Laqshya Live Experiences
MOVIES | International
Books to read before they hit Indian theatres in 2014
This is the second review of the 10-part series on the books that are being adapted into Hollywood movies in the year 2014...
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MOVIES | Regional
India's Qissa to compete at Vesoul Filmfest in France
The Cinemas d'Asie which is a specific festival for developing film industries in Asia will be held from 11 to 18 February in Vesoul...
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IWORLD | Video On Demand
Watch India's Tour of New Zealand Live and Exclusive, on Sony LIV
TELEVISION | TV Channels
NBSA hauls up CNN-IBN, Aaj Tak and Sakshi TV for breach of guidelines
 
TELEVISION | TV Channels
7 RCR- A New Series on ABP News
 
TELEVISION | TV Channels
TV ratings issue listed for cabinet discussion on 9 Jan
 
TELEVISION | TV Channels
Zee Cine Awards scales up for 2014
 
DTH | DTH Operator
Tata Sky, Reliance, Sun Direct issued notices by I&B
 
  
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