Television

Star Sports sells title sponsorship of Asia Cup 2014 to Arise India

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MUMBAI: STAR India, which runs India?s leading sports network, Star Sports, has sold the title right of Asia Cup 2014 to Arise India. The tournament will be known as Arise Asia cup 2014 powered by Cycle Pure Agarbathies. Star Sports has the broadcast and the ground sponsorship rights of Asia Cup 2014.

Arise Asia Cup 2014 powered by Cycle Pure Agarbathies starting February 25 will feature 11 One day internationals to be played between leading Asian countries -  India, Pakistan, Sri Lanka, Bangladesh along with Afghanistan. Every team will play each other once and the top 2 teams will qualify for the finals to be played on March 08.

Speaking on the occasion, Nitin Kukreja, Head of Sports Business, Star India, said, ?We are delighted to have Arise India as the title sponsor of Asia Cup 2014. The tournament is getting interesting traction from the advertising fraternity. We are focusing on monetizing the on-air sales while we have partnered with Technology Frontiers to focus on Asia Cup 2014 Ground Sponsorship management.?

Mr. Avinash Jain, Managing Director of Arise India Ltd, said, ?We all know the strong emotional connect that Cricket has with us Indians & the Asia Pacific. It is thus to support the greater thrust of the sport that we have decided to be the Title Sponsor of the upcoming Asia Cup. This tournament is known for witnessing the most competitive cricket in the sub-continent, and herein with our association with the event, we seek to create an even stronger audience connect for the brand.

Managing Director of Technology Frontiers and ITW, Muralidharan Srinivasan commented: "Technology Frontiers is pleased to partner with Star Sports for the upcoming Asia Cup 2014 Ground Sponsorship Management. At Techfront we have constantly endeavored to bring in innovation and technology into sports to elevate the brand experience. We look forward to an exciting tournament and partnership."

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