| Client: |
|
Cadbury | | |
| Agency: |
| Ogilvy
& Mather | | |
| Storyboard: |
| The
commercial opens with a father walking into his living room looking for his son
but the son is nowhere to be seen. He is a bit surprised when he finds a letter
addressed to him with the words "Dear Papa" along with a frail looking,
unwrapped wafer chocolate bar. As he starts to read the letter, we see his son's
face appear in the letter, adding to the drama, like the way we've seen in old
movies. The son conveys his disappointment to his father through a letter. The
father is heartbroken after reading it. |
| |
| Product House: |
| Curious Films |
| | | Creative
team: | | Abhijit
Avasthi, Amitabh Agnihotri and Samir Sojwal | | |
| Media used: |
| Television |
| | | Purpose
of the ad: | |
To showcase how the wafer chocolate from Cadbury is superior to the other wafer
chocolate available in the country. | |
