Chrome week 7: English movie genre is the biggest gainer

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By indiantelevision.com Team Posted on : 17 Feb 2014 07:32 pm

MUMBAI: The opportunity to see (OTS) data collated by Chrome Data Analytics & Media for week seven has been released with the highest gainer of the week being the English movie genre in the eight metros. The genre witnessed a 5.4 per cent rise with Pix on top as it gained 76.8 per cent OTS.
 
English entertainment channels also saw a rise of five per cent in the eight metros with AXN topping the charts. The channel scored 70.9 per cent OTS.
 
In the eight metros, the business news genre also grew as it witnessed a rise of 3.7 per cent. CNBC Awaaz was again on top with 76.7 per cent OTS.
 
English news in the eight metros followed suit and witnessed a rise of 3.7 per cent. Times Now was the highest gainer with 87.5 per cent OTS.
 
In the bottom four, Hindi speaking markets (HSM) witnessed a minor drop. Religious genre witnessed a 0.8 per cent drop with Aastha remaining at the top with 98.5 per cent OTS.
 
Hindi GECs lost 0.6 per cent in the HSM with Colors gaining the most. The GEC gained 96.4 per cent OTS.
 
Hindi movie channels also saw a drop of 0.4 per cent in the HSM. Zee Cinema topped the charts with 95.7 per cent OTS.
 
At the bottom of the chart is Kids genre across the country with 0.3 per cent drop. Cartoon Network was at the top in the genre with 85.2 per cent OTS.

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